MOO is looking for a Digital Marketing Specialist to join Boston’s Online Marketing team!

The ideal candidate will have some relevant work experience within the digital marketing field. They should thrive in a fast-paced, constantly evolving environment and be passionate about learning and proactive by nature. The success of this role is contingent on an inner-drive, passion to learn, and a hunger to improve status quo. The Digital Specialist is responsible for the day-to-day management of tracking and maintenance of a number of digital channels (including SEM, affiliate, and social) and will assist all other members of the digital team. This is an exciting role on a digitally focused acquisition team, managing healthy budgets and contributing hugely to the success of the company!

About You:

• You'll have 1-2 years work experience within digital marketing or digital advertising
• You have a solid understanding of ecommerce
• You’re curious and have an appetite for discovering what people think and how they behave online in search, social , and other digital spaces
• You’re passionate about all things digital and interested in new technologies
• You’re comfortable with numbers and interested in turning data into actionable insights.
• You’re detail oriented and can successfully manage multiple projects simultaneously
• You’re a proactive team player, willing to step outside of your job description if necessary
• We’re willing to train the right candidate on platforms and technologies they don’t already know, but bonus points if:
• You have experience with SEM platforms (e.g. Google AdWords, Bing Ads)
• You have experience with social platforms (e.g. Facebook/Nanigans, LinkedIn, Pinterest)
• You’ve used a bid manager (e.g. Marin, Kenshoo)
• You have experience with affiliate marketing (e.g. Commission Junction)
• You have experience with basic HTML, both viewing and editing
• You have experience with an attribution platform (e.g. Convertro, Visual IQ)

Responsibilities

• Work with the digital marketing team to define strategies and tactics to reach the target audience and meet online sales goals
• You’ll build keyword lists, set up SEM campaigns, perform split testing in order to optimize performance of SEM campaigns, and optimize bids regularly
• Help report clearly on KPIs using a combination of data from the attribution platform, Google Analytics and the internal Data Warehouse
• Assist with the management of the digital financials and monthly accruals for assigned channels
• Assist with the management of the affiliate managed services team

What’s it like to work at MOO? MOO’s the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success – while also recognising the importance of a healthy work/life balance. That’s why we offer 23 days’ PTO plus Federal holidays, a 401(k) match, paid parental leave and we’ll cover 100% of your health, dental and vision care premiums. We’ll also cover you with life insurance and long-term disability insurance, and we offer a wellness program too. Finally, we’ll treat you to breakfast and fresh fruit every day, lunch on Fridays and all the ice cream you can eat (just watch for the brain freeze). We are working hard to create a representative, inclusive and super-friendly team, because we know that different experiences, perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesn’t discriminate on the basis of race, color, religion or belief, gender, national origin, age, sexual orientation, marital status, disability, veteran status or any other protected class.