The Role

The Digital Marketing Manager will lead all online presence and engagement for Iora Health. Reporting to the Vice President of Marketing & Communications, this role will work closely with the Sales and go-to-market teams to support local patient enrollment plan. They will also partner directly with the Marketing & Communications team to integrate and support greater marketing plans.

Specific Responsibilities & Expectations

This is an amazing opportunity for someone with significant digital and multimedia experience and who would like to play a key role in a high growth, innovative healthcare company. Specific responsibilities will include:

• Manage one digital marketer
• Manage budget and agency partner - deliver optimized results; manage digital agency and digital spend
• Be programmatic leader for digital efforts which recruit new patients and engage existing patients
• Work across marketing team, in particular with Manager of Regional Marketing, to ensure integrated efforts
• Manage ecosystem built around digital channels, including owned, paid and earned media, and work with Marketing leadership on ensuring a comprehensive and effective plan
• Establish digital KPI and manage programs to lower cost per acquisition while improving conversion rates
• Establish, track and report on online metrics and business outcomes with Data
• Execute email nurture and marketing automation programs where applicable
• Collaborative planner, develop and execute digital marketing strategies
• Charged with optimizing marketing planning and processes for efficiency and effectiveness
• Consultant-like - work across Marketing and partner with Sales and go-to-market teams in regions to improve programs and processes
• Develop actionable, data-driven insights that drive evolution of our investments accountable for hitting growth targets.
• Develop, test and target approaches that consistently adjust programs to preferred result
• Monitor relevant industry trends in digital space to ensure updates and practices are in line with evolving technical standards
• Inform and support research and insights work, led by VP

Qualifications

• Six + years relevant digital experience
• Experience in consumer marketing a must
• Knowledgeable content marketer, experienced in paid search, social media (organic and paid), SEO and email marketing strategies and tactics - partner with Director of PR & Comms in SEO and social media strategies.
• Familiar with brand guidelines, social media strategies and best practices.
• New technology friend
• Analytical/Financial background; comfort with data analytics and familiar with methods to evaluate success of marketing investment with empirical data
• Analytical/Engineering background - Familiarity with tools used to evaluate marketing and web effectiveness, like Google Analytics or Adobe Analytics. Demonstrated experience applying test methodologies to marketing efforts.
• Must have curiosity, passion for excellence and be able to ask the right questions.

Tools and skills:

• Experienced in CRM systems like Salesforce Sales Cloud
• Experience with Marketing Automation tools like Marketo and Salesforce Marketing Cloud preferred
• Familiar with digital advertising platforms such as Facebook power editor/ad manager, Adwords, Bing Ads, as well as analytics tool like Google Analytics
• Experienced in email marketing tools, such as Mailchimp
• Familiar with website management tool like Wordpress. Basic knowledge in HTML and CSS. Understanding Javascript is preferred.

About Iora Health

Iora Health (www.iorahealth.com) is restoring humanity to healthcare by building a simple yet radically different primary care model from scratch: we know each of our patients as true individuals, and proactively provide them the unique combination of care, support, and inspiration they need to live their best life.

The Iora Health model of health care changes everything - payment, staffing, processes, IT systems, and culture. We have no status quo to defend, no arcane rules we must follow. We are a fast-paced, fresh-thinking, high-growth company building a better model of health care delivery.

Iora Health patients enjoy the benefits of improved access to care, non-office based encounters (e.g. phone, video chat, email, walking groups, etc.), an accessible and transparent medical record, and robust educational offerings. Iora Health practices offer smaller panel sizes, closer relationships between patients and care teams, no billing or coding, and the opportunity to lead systemic change in health care delivery while working with a true team.