Head of Creative, Brand at MassMutual

| Greater Boston Area
!Sorry, this job was removed at 2:59 p.m. (EST) on Wednesday, February 26, 2020

Description

​​

At MassMutual, we’re passionate about helping millions of people find financial freedom and this passion has driven our approach to developing meaningful experiences and a meaningful brand for our customers. The Marketing and Brand team is comprised of highly skilled, collaborative, problem solvers who are motivated to create innovative creative solutions and experiences that exceed the changing needs of our customers and move MassMutual – and the industry – forward.

To drive the creative vision and strength of our newly launched brand we are looking for an Executive Creative Director (ECD) to join our Boston-based leadership team. Reporting to the Head of Marketing and Brand and working closely with leaders across the company, you will lead and mentor a team of designers, writers, and content producers that sit within the company as well as on our agency roster. In 2017, MassMutual underwent a brand re-launch and has developed this leadership position to steward the look and feel of our customer experience, brand narrative, vision and message in our communities, and a multitude of innovative marketing needs across the organization.

Since 1851, MassMutual has lived with one single purpose: to help people secure their future and protect their loved ones. More than 160 years later, the commitment to this remains the same. We do it every single day and the stories of the impact created are meaningful to everyone who works here. We have an opportunity to continue to tell this story and welcome hearing from all candidates who desire to contribute their expertise alongside a purpose-driven brand.

What great looks like in this role

This role requires overseeing an enterprise consumer brand experience that covers a multitude of stakeholders along with the direct consumer such as advisors and our retirement and institutional businesses. We’ll look for candidates who demonstrate a strong track record of managing teams, integrated campaign development, multi audience sensibilities( B2B and B2C), production management and those who oversee all creative aspects of building and protecting a brand - nothing too small - from beginning to end. This person should be able to operate with minimal hierarchy and a wide degree of responsibility with little oversight.

MassMutual is looking for an experienced creative leader hungry for the opportunity to custom build a team and work within the walls of a transformative organization. Together we believe we can unlock even deeper ways we can define how our brand shows up in the world.

Objectives of the role

Lead the creative brand vision and connectivity for MassMutual ensuring a cohesive narrative for all customers across all interaction moments

Oversee brand creative and governance team

Act as the key brand creative liaison with creative agency partners/teams

Collaborate closely with key internal stakeholders across all business units to listen to needs, provide counsel, and ultimately oversee the creative product. Motivate internal marketers to think differently and constantly embrace better work

Act as the lead conceptual creative for integrated marketing campaigns and activations

Work alongside creative operations to review and adjust all briefs across the organization, identify agency partners, and provide creative leadership to external partners in any capacity

Support internal brand training and foster a culture of excitement for elevated brand experiences

Work alongside brand strategy and engagement team to elevate the impact, breakthrough, and creative vision and message for the enterprise brand

Desired skills

  • 15+ years creative direction experience that demonstrates cross-discipline experience; demonstrated expertise in managing a single brand for a minimum of 5 years; 8+ years-experience in a management position overseeing a team 
  • May be a copy-led or visual-led ECD, but the expectation is to be able to direct all creative outputs with an eye for excellence and consistency
  • Experience inspiring teams with a strong vision; An ability to teach managed teams as well as non-creative partners on how to embrace creative brand development and standards
  • Strong understanding of audience-focused communications and customer journey mapping
  • An appreciation for the measurement aspect of growth-driven brands and marketing teams
  • Fluency across all marketing touch points and demonstrated expertise in previous experience
  • Management of staffing plan and resource allocations
  • Polished communication skills. Humility. Ability to confidently lead presentations to non-marketing C-Level teams
  • Understanding and knowledge of financial services, insurance, or highly regulated consumer brands a plus. 

We welcome you to explore more about the brand and our values here. https://www.massmutual.com/about-us as well as some of our most meaningful recent brand storytelling, https://www.adweek.com/brand-marketing/massmutual-looks-back-on-2017-by-highlighting-positivity-courage-and-kindness/

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • BashLanguages
    • GroovyLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • Redux SagaLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TealiumAnalytics
    • SnowplowAnalytics
    • LookerAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Aha!Management
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • SendGridEmail

Location

We currently have two Boston office locations at both 470 Atlantic Ave and One Marina Park.

An Insider's view of MassMutual

What’s the vibe like in the office?

We work in an open floor plan, so there is a lot of opportunity for networking across roles, teams and levels. Everyone is very friendly and welcomes the opportunity to get to know other people on the floor.

Kristina

Digital Adoption Team Lead

What's the biggest problem your team is solving?

You don’t think of insurance as a hotbed for innovation but the very nature of our organization, Digital Experience, is to reimagine how a 168-year old company does business with its customers. Our Design team takes pride in an inclusive design process with everyone invited to provide feedback, from Product to Engineering to QA.

Maria

Digital Lead - Design

What makes someone successful on your team?

Successful people on my team are: passionate, curious, receptive, and engaged. Each team member is expected to be passionate about the work that they do, and the domains in which they practice. They are always solving unique problems and must be curious about finding new solutions.

David

Digital Lead

How do you empower your team to be more creative?

I encourage my team to embark on ‘deep work’ at least once a week on a ‘meeting-free’ designated day. We have design reviews to brainstorm alternative ways to solve business problems from a software engineering point of view. We consider self-reflection and brainstorming to be fundamental components of creativity.

Mike

Head of Data Science Software Engineering

How do your team's ideas influence the company's direction?

One of our projects is an application we built for our Investment Mgmt team called ViPER (Visualizing Investment Portfolio Enhanced Reporting). The application makes it easy to manage reports and get insights from Data Science models. Now with ~150 active users, it reflects how we’re using DS to facilitate data driven decision processes across MM.

Jasmine

Head of Data Science - Investments Domain

What are MassMutual Perks + Benefits

MassMutual Benefits Overview

At MassMutual, employees have the opportunity to earn a competitive salary and bonus, enroll in an
array of benefits, and participate in programs and services that support healthy lifestyles, assist them
in building financial security for themselves and their families and help them live well-balanced lives.

Culture
Volunteer in Local Community
Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift, Matching Time and Volunteer Time Off Programs.
Partners with Nonprofits
Every year, MassMutual and the MassMutual Foundation invest more than $20 million focused on advancing economic opportunity.
Intracompany Committees
Daily Stand-up
Team-Owned Deliverables
Open Office Floor Plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly Diverse Management Team
More than half of our Board of Directors are comprised of women and people of color, making it one of the most diverse groups in the industry.
Unconscious Bias Training
Diversity Manifesto
Someone's Primary Function is Managing the Company's Diversity and Inclusion Initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
A health care flexible spending account (FSA) allows employees to save money on a before-tax basis for eligible medical, dental and vision expenses, subject to IRS limits.
Disability Insurance
For details on short term and long term disability insurance please visit https://www.massmutual.com/-/media/files/employee_benefits.pdf
Dental Benefits
Basic Dental covers preventive and basic restorative care; Major Dental covers all that Basic covers, plus restorations and orthodontia (limits apply).
Vision Benefits
Health Insurance Benefits
To learn more about our Health and Welfare Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf
Life Insurance
For more information about our Life Insurance Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
In addition to our 401(k), MassMutual a cash balance plan that provides an account-based pension benefit based on accruals of pay credits and interest credits.
401(K) Matching
Performance Bonus
Match Charitable Contributions
Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift and Matching Time Programs.
Child Care & Parental Leave Benefits
Child Care Benefits
Dependent care flexible spending account to allow you to set aside before tax dollars to pay for certain eligible child care expenses.
Generous Parental Leave
Leave for birth mothers of 18 weeks of fully paid leave. Non-birth mothers, fathers and adoptive parents eight weeks of fully paid parental leave.
Flexible Work Schedule
Flexible work arrangements, including telecommuting, are available in many departments across the company.
Family Medical Leave
Caregiver leave: Up to two weeks paid leave to care for a loved one. Bereavement Leave: 15 days of paid time off to grieve the loss of a loved one with the employee defining who the loved one is.
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid holidays: 9 fixed and 1 floating. Vacation: starts at 19 vacation and personal days per calendar year, with increases at 5-year service intervals.
Paid Volunteer Time
Three days of paid time off is available to employees annually to give back to their communities, by sharing their time and talent with a cause close to their heart.
Paid Holidays
Paid Sick Days
Occasional illness: up to 5 days per calendar year.
Perks & Discounts
Casual Dress
Commuter Benefits
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and Learns
Cross-Functional Training Encouraged
Promote from Within
Online Course Subscriptions Available
Customized Development Tracks
Paid Industry Certifications

Additional Perks + Benefits

To learn more about our comprehensive benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf

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