Creative Director at Dynatrace

| Waltham
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We’re looking for a Creative Director to join our Brand & Experience team, reporting to our Director of Brand. This person will be empowered to own, define, test, and evolve our brand voice and have heavy input on our overall brand strategy. This person will be responsible for defining our messaging structure and create strategies on how our messages are executed. This person will also have a passion for mentorship and be excited at the potential to create a division of the Brand & Experience team dedicated to messaging, writing, and our brand voice as our company grows.
In this role, the ideal candidate will be able to develop ideas and campaign concepts that meet business goals and direct designers and other creatives to execute these ideas. The candidate will be able to run with assigned projects from beginning to end, and proactively contribute creative solutions to observed problems, as well as reactively problem-solve when approached by other business units.
This person should have a background in writing of all types; from advertisements, to scripts, to blogs, etc. and be able to execute and direct the writing across all media types with ease. This person should also be able to direct the visual design of projects and have experience steering design teams to success.
This role requires the direction and hands on execution of creative projects across all medias, including, but not limited to, digital experiences, print design, video, conference experiences, multi-media campaigns, and more. The ideal candidate will have had experience in all of these areas and a proven track record of driving large projects to success.


  • Develop our brand voice, ensure consistency in all communications where high brand impression matters – website, advertising creative, paid search copy.
  • Execute creative ideation, execution & direction from project conception to completion. These projects will be mid/high effort projects across all mediums; projects are across all mediums; Video, Print, Web, digital, etc.
  • Partner with Product Marketing, Leadership, and others to create messaging, provocations, writing scripts, etc at a higher quality and faster pace than we’re currently able to.
  • Create, document, and evolve Dynatrace’s messaging strategy and execution of that strategy as it relates to our ‘Why’, ‘How’, and ‘What’. This documentation would sit within Dynatrace’s brand guidelines.
  • Join forces with team members and internal clients to translate prospect needs and business goals into impactful and effective design solutions.
  • Direct the design of data-visualizations that are intuitive and beautiful.
  • Direct the creation visual design systems for digital campaigns, websites, web applications, mobile applications, and responsive web design.
  • Partner with designers, art directors, motion designers, user experience architects, and developers to develop and iterate a visual design that exceeds the goals of the project.
  • Clearly communicate concepts in a professional, inspirational, and logical manner.
  • Mentor junior members of the creative team.
  • Demonstrate a passion for the discipline and act as a creative thought leader.
  • Stay on top of improving one’s skills and developing trends.
  • Lead testing efforts and be able to decipher and implement learnings.
  • Able to direct photo & video shoots.
  • Able to bring an idea from conception, the plan of execution, through execution and launch.
  • Able to collaborate, direct, or execute writing scripts
  • Collaborate with graphic designers for medium/high-effort projects
  • Be a fountain of ideas and zero-ego collaborator
  • Collaborate with marketing and product teams, other designers and internal corporate groups, across all levels within the organization to deliver consistent brand and continuously evolve Dynatrace’s visual style, voice and tone.
  • Work to build relationships internally advocating for messaging and design thinking, communicating design concepts, rationale, both verbally and visually.
  • Work with Senior/Junior Designers on landing pages, digital ads, emails, banners, signage, infographics, print collateral, presentation and icons to convey complex technology concepts clearly and simply.
  • Work to get buy-in and implement feedback from leadership according to business goals.


  • Writing experience across all relevant medias (banner ads, website copy, billboards, conference experiences, brand messaging, etc)
  • Conceptual thinking and ability to deliver a thoughtful point-of-view about creative work.
  • 10+ years of creative design experience, and able to provide a portfolio of creative work.
  • Experience with UX, digital, print, motion and video content creation and compatibility. Skilled with Video / Photography (editing or videography) a plus.
  • Attentive to detail and devotion to quality and upholding our brand.
  • Able to independently problem solve with the ability to know when to ask for additional help or guidance.
  • Ability to think outside the box and energized by new ideas.
  • Ability to collaborate with other marketing teams and external vendors.
  • Passionate problem solver with a figure-it-out approach, that isn’t afraid to say “I don’t know” followed by an enthusiastic “but I’m on it!”
  • High energy and strong interpersonal skills.
  • Self-starter with the ability to manage several projects in a fast-paced environment.
  • Proven ability to ramp up quickly with detailed content, and to stay current with new product developments.
  • Excellent written and verbal communications skills and strong presentation skills.
  • Intelligent thinking, organization, and accuracy.
  • Occasional travel domestically or internationally (no more than once per quarter).

Management Responsibilities:

  • Currently none

Dynatrace provides software intelligence to simplify enterprise cloud complexity and accelerate digital transformation. With AI and complete automation, our all-in-one platform provides answers, not just data, about the performance of applications, the underlying infrastructure and the experience of all users. That’s why many of the world’s largest enterprises trust Dynatrace to modernize and automate enterprise cloud operations, release better software faster, and deliver unrivaled digital experiences.
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an equal opportunity employer and VEVRAA Federal Contractor. We consider all qualified applicants of diverse background and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, veteran status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected] Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement.
Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

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Just 11 miles west of Boston, you'll find the Dynatrace headquarters, placed outside the bustle of the city in the tech-hub of Waltham.

An Insider's view of Dynatrace

How would you describe the company’s work-life balance?

Dynatrace has provided me with the tools and flexibility to work remotely (when needed) which has allowed me opportunities to be an involved, present parent and have the option to travel while still fulfilling the obligations to the organization I support.

Joe Callina

Lead Sales Recruiter

What does your typical day look like?

I start going through my Salesforce tasks and running through my Cadences in SalesLoft -- this consists of sending targeted emails, executing campaigns, and cold calling. Throughout the day I'm always on LinkedIn where I read any posting from my Named Accounts, read through profiles and network. I then communicate these findings with my Reps.

Kristen Armata

Sales Development Representatives NORAM

How does the company support your career growth?

Dynatrace has a fantastic training program in place to support new hires! The SDR team continues that training with weekly, monthly, and quarterly enrichment to help new employees gain the skills needed to be successful!

Jamie Mallett

Partner Program Manager NORAM

How do you make yourself accessible to the rest of the team?

From the time the new employees attend boot camp to their time in the field around the world, I make myself available to every rep, manager, SE...the entire organization for sales calls, employee meetings, partner calls, events, etc. I have direct communication with team members daily and I give everyone my number and they know they can call me.

Steve Pace

SVP, Global Sales

How has your career grown since starting at the company?

I’ve been with Dynatrace for 2+ years now and it’s incredible to look back and see how I’ve grown professionally over that time. From launching a company-wide employee advocacy program to having the opportunity to teach incoming “Dynatracers” about the benefits of social media.

John Rocker

Social Media Manager

What are Dynatrace Perks + Benefits

Dynatrace Benefits Overview

Being a leader in the market doesn’t mean it’s all work and no play. At Dynatrace, our employees take their jobs seriously but also like to have fun. While at work, we encourage you to take a break and enjoy a game of ping-pong, have a cup of coffee. Work flexibility is important at Dynatrace, we are investing in your growth and happiness! Dynatrace provides a comprehensive benefit plan that allows employees to select benefits that fit their personal needs and stay competitive in the market place.

Volunteer in local community
Greater Boston Food Bank. Cradles 2 Crayons.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Group brainstorming sessions
Open office floor plan
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary with no maximum.
Dental Benefits
Our dental plan covers $2500 of expenses.
Vision Benefits
Annual eye exams are $10 co-pay with $140 for glasses and contact lenses.
Health Insurance Benefits
Acme's health insurance policy covers up to 80% of out of pocket expenses.
Life Insurance
Life insurance is equal to 1.5 times an employee's annual salary.
Pet Insurance
Our pet insurance policy covers up to 90% of out of pocket expenses.
Onsite Gym
Retirement & Stock Options Benefits
Dynatrace, Inc. 401(k) retirement plan offers pre-tax and after-tax contributions, a wide spectrum of investment options, loans and a year-end True-up.
401(K) Matching
Dynatrace, Inc. provides employees with a 401(k) matching plan managed by Fidelity. We match 6% of contributions up to 3% of an employee's annual gross pay.
Employee Stock Purchase Plan
Dynatrace, Inc. offers qualified employees to purchase company shares at a 15% discount.
Child Care & Parental Leave Benefits
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Acme Co. employees receive between 15 and 25 days per year of paid time off based on years of service.
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Employees have unlimited Sick days.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Dynatrace, Inc. offers pre-tax commuter benefits for all employees.
Game Room
Our game room includes Ping Pong, Pool Table, Video Games.
Stocked Kitchen
Dynatrace, Inc. has a fully stocked kitchen including unlimited snacks, coffee, tea.
Professional Development Benefits
Promote from within
Online course subscriptions available
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