CarGurus
We're re-engineering car shopping. Join us for the ride.
Hybrid

Creative Director

Sorry, this job was removed at 1:14 a.m. (EST) on Tuesday, February 6, 2024
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Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role overview

CarGurus is seeking a Creative leader to bring our brand to life, and to elevate and improve the performance of our marketing assets across all our channels. Reporting to the CMO, you will build and mentor a small in-house team, augmenting our in-house talent with a network of freelancers and smaller agencies to deliver a portfolio of creative assets that support all our Marketing efforts.  As a key member of the Marketing team, you will serve as an evangelist for our brand identity and voice, ensuring that creative across our company works to represent our brand in a unified and effective way.

What You'll Do:

  • Serve as the creative leader for CarGurus, helping to refine our brand and bring it to life through a broad range of touchpoints that drive action, awareness, engagement and preference for CarGurus.
  • Build and mentor a high-performing and engaged in-house creative team, and a curated network of freelancers and small agencies, to meet the needs of the CarGurus organization.
  • Develop a team with a reputation for working collaboratively, delivering on commitments, and generally being a great team to work on and with.
  • Provide leadership for the ongoing interpretation and evolution of our brand standards in support of new applications across the business
  • Concept and direct high quality multimedia work for both consumers and dealers, including performance creatives, email templates, banner ads, digital videos, offline collateral, content marketing design assets, social media posts, landing pages, website design, and more.
  • Continually update best practices for CarGurus to drive response and action from our creative efforts; incorporate up-to-date research and third party expertise (eg Google, Facebook, Media agency guidelines) to inform all our efforts. 
  • Partner with UX design to evolve overall site branding where visual design/messaging support is required to build/evolve specific elements of our site experience
  • Own and evolve processes to ensure that creative deliverables are prioritized appropriately and delivered on time, on strategy and on budget
  • Partner with the Brand strategy team and our brand agency to provide input to their work, and ensure that their guidelines meet the creative team needs for future iterations and applications.
  • Partner with marketing to extend agency-led campaigns into a broader portfolio of media assets

Who You Are:

  • 10+ years in a creative role, with 5+ years of experience managing design professionals. Visual design roots and solid UX design and video production experience preferred.
  • Highly collaborative and able to partner with and support the needs of a range of internal stakeholders
  • Experience mentoring a high-performance team. People leader who can identify, recruit and develop great talent to create top tier work.
  • Love of design; you stay current and ahead of latest design trends and digital advancements
  • Experience with and appreciation for rigorously testing & optimizing creative to deliver performance
  • Highly organized, with experience setting up internal processes to receive, prioritize, and deliver on creative requests.
  • Fast paced, results-oriented and able to prioritize competing demands for multiple internal partners
  • Low-ego and willing to roll up sleeves on any effort, but skilled at delegating and coaching to manage team output. 
  • Easy collaborator and team player who loves pulling out feedback and responses from teammates to help make the work better, and who brings a curious and flexible mindset to challenges.
  • Excellent creative eye and instincts, and able to inspire and demand great work from your team– whether designing a marketing campaign or a PowerPoint template
  • Previous in-house tech/start up experience preferred. 

 

Working at CarGurus
We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We want to know what only you can bring to CarGurus.
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What are CarGurus Perks + Benefits

CarGurus Benefits Overview

We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

Culture
Volunteer in local community
CarGurus hosts fundraisers and volunteer outings year-round. Our 2023 service weeks are November 6-17 and feature opportunities to support 19 organizations for meal prep, coaching, cleanups, and more
Partners with nonprofits
CarGurus partners with many orgs working to drive equity and inclusion, support people in need, and train tomorrow's tech leaders, including Building Impact, the Red Sox Foundation, and Hack.Diversity
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Many CG teams have regular, in-person all-hands meetings at which they share updates, celebrate success, recognize individual contributions, and discuss what's to come
In-person revenue kickoff
President's club
Employee awards
Flexible work schedule
Our hybrid model gives Gurus flexibility to integrate work and life. Perks like free lunch, paid commuter fees, and pop-up events make in-office time easy to enjoy
Remote work program
Field sales roles are remote by design, as well as select roles on other teams on a case-by-case basis
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Diverse voices power innovation! Our managers, directors, and leaders bring a range of backgrounds, experiences, and perspectives to our work each day
Mandated unconscious bias training
Unconscious bias has the potential to impact decision-making, team dynamics, and career growth. Training on how to identify, challenge, and avoid it is required to be completed by all Gurus
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
We have 7 ERGs that welcome, support, and connect Gurus--AccessAbililty@CG, AAPI@CG, CG Salutes Service, LGBTQ+@CG, Parents@CG, POC@CG, and Women@CG plus Women in Tech and Women in Sales communities
Hiring practices that promote diversity
We promote diversity in hiring by sourcing candidates with a range of backgrounds through various job boards and partner orgs and support them with an inclusive and equitable recruiting experience
Diversity recruitment program
Our On-Ramp early careers program connects engineers from traditionally marginalized groups with entry-level tech roles. We adhere to DEIB best practices when recruiting for all positions
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
To best support our Gurus and their families, CarGurus offers three different Flexible Spending Accounts to help employees cover qualified health care and/or dependent care expenses
Disability insurance
In the event of a non-work-related injury or sickness, CarGurus pays a monthly benefit for short-term disability for up to 12 weeks, and long-term disability for those who qualify
Dental insurance
Our Blue Cross Blue Shield dental coverage includes four cleanings a year to help Gurus keep their teeth healthy and smiles bright
Vision insurance
Our vision coverage through VSP includes an annual eye exam along with other benefits such as lenses and frames. Gurus also have access to discounts on prescriptions and laser vision correction
Health insurance
Health insurance is provided through Blue Cross Blue Shield with two PPO options to choose from including a PPO Plan or a PPO Saver Plan with HSA, to which CG contributes
Life insurance
We offer Basic Life and AD&D Insurance through Sun Life Financial, providing beneficiaries with 2X your annual earnings up to $500K. Add'l coverage can be purchased for spouse/kids/domestic partner
Pet insurance
Gurus love their furry, feathered, and scaly friends. We offer a pet insurance discount program through MetLife
Wellness programs
Visit our wellness rooms for prayer, quiet time, and meditation. Ongoing programming includes onsite eye exams, nutrition and mental health seminars, Red Cross first aid training, and more
Team workouts
Gurus break a sweat together in person and virutally through our #peloton Slack channel, Studio SWEAT onDemand membership, and workouts with local orgs like InnerCity Weightlifting
Mental health benefits
Gurus get a free Headspace subscription, counseling/support services through our Employee Assistance Program, and access to guest speakers covering stress management, burnout prevention, and more
Transgender health care benefits
Wellness days
We supplement our flexible hybrid model and unlimited PTO with periodic mental health days off each year and ongoing wellness programming like on-site yoga and expert talks
Abortion travel benefits
We cover travel for reproductive care that's not available in-state, such as transportation, car rental, mileage, and lodging costs. 1:1 virtual visits with fertility health experts are also available
Financial & Retirement
401(K)
We offer traditional and Roth 401K plans through Fidelity with automatic enrollment after 30 days. CarGurus will match 50% of your contributions up to 8%. Employee contributions are always 100% vested
401(K) matching
CarGurus matches 50 cents of every dollar of your 401K contributions up to 8% of your eligible compensation. You're 50% vested after one year of employment, 100% vested after two
Company equity
We offer Restricted stock units (RSUs) to new hires, subject to time-based vesting tied to employment. Gurus have the potential to earn more RSUs through retention programs and eligible promotions
Performance bonus
We reward your hard work. Depending on your role, you will be eligible for either our sales incentive or employee bonus program
Charitable contribution matching
Our Charitable Giving program is funded annually to help Gurus give back to non-profit organizations with which they have a personal connection
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Care.com membership gives Gurus access to babysitters, nannies, senior caregivers, home health aides, dog walkers, pet sitters, and more plus 8 free days of emergency backup care
Generous parental leave
We offer 100% paid pregnancy-related medical leave up to 16 weeks plus 15 days of gradual return. For parental leave, we offer 100% paid leave up to 8 weeks consecutively or intermittently
Family medical leave
CarGurus has a private plan through SunLife, which provides benefits as generous as the MA Paid Family Medical Leave (PFML) program
Adoption Assistance
All employees are eligible for 8 weeks of parental leave plus 4 weeks for adoption/foster care. We reimburse adoption expenses of up to $10K annually, up to $20K, through Carrot Fertility
Restricted work hours
We respect after-hours and PTO boundaries, and encourage Gurus to pause notifications, block focus time, and update their Slack status to help manage their time
Return-to-work program post parental leave
Company sponsored family events
In partnership with our Parents@CG ERG, we host ongoing in-person and virtual family events year-round, including a Halloween party and holiday gingerbread house decorating
Fertility benefits
All Gurus receive fertility health and family-forming benefits through Carrot Fertility including adoption, in vitro fertilization, egg/sperm freezing, and menopause support
Vacation & Time Off Benefits
Generous PTO
Our unlimited PTO empowers Gurus to take time away for doctor visits, parent-teacher conferences, home repair appointments, etc. Some use PTO for religious holidays that we do not already have off
Paid volunteer time
CarGurus offers paid volunteer time during our annual service week through which we support nonprofit partners with career coaching, food prep and service, waste cleanup, and more
Sabbatical
Get one month off after 5 years at CarGurus, and another after 10. People use this time to take dream vacations, visit family abroad, and attend playoff games... or to do nothing at all!
Paid holidays
Paid sick days
Our unlimited sick leave allows Gurus to take the time they need to care for their own physical or mental health and/or that of a family member
Flexible time off
Bereavement leave benefits
Company-wide vacation
We supplement our flexible hybrid model and 12 company holidays with unlimited PTO with periodic mental health days off each year
Office Perks
Commuter benefits
Our commuter benefits cover your parking, train fare, and other expenses depending on how you travel to work. A quarterly stipend is available to those who walk or bike to the office
Company-sponsored outings
We connect regularly in and out of the office, including at our legendary annual party. IYKYK
Free daily meals
In-office employees select lunch from 4-7 local restaurants each day. We ensure that options include the diverse cuisines of our local communities and accommodate food allergies and preferences
Free snacks and drinks
Sweet, salty, crispy, chewy, crunchy, and caffeinated--we have it all in our well-stocked kitchens
Some meals provided
We provide free lunch every day in the office and an abundance of snacks. Our Dining Club connects employees and leaders for dinner at local restaurants
Company-sponsored happy hours
Catch up with friends and make new ones at our regular happy hours. These typically feature an open bar and fun bites
Onsite office parking
CarGurus employees don't worry about where they will park with our on-site or nearby garage options and parking subsidy
Recreational clubs
Gurus connect in-person and virtually for game nights, Peloton rides, book clubs, travel talk, scotch tastings, dining out, and more
Relocation assistance
Relocation assistance is available depending on role level and location. Ask your recruiter for details
Fitness stipend
Get a free gym membership and reimbursement of up to $300 for fitness-related expenditures, plus a free subscription to the Studio SWEAT onDemand fitness app
Home-office stipend for remote employees
Our IT Service Desk provides a number of peripherals and accessories for at-home productivity for full-time remote Gurus
Meditation space
Mother's room
Professional Development Benefits
Job training & conferences
Our Career Development Model includes time for outside learning and development. We think this makes our people more well-rounded and connected
Tuition reimbursement
We offer up to $10K per calendar year for tuition reimbursement for graduate-level courses and $5K for undergrad for employees working 30+ hours a week
Lunch and learns
Our regular info sessions include a monthly "Welcome, Ask Me Anything" (WAMA) series with senior leaders, quarterly Town Halls, and product and skill-focused seminars with internal and external SMEs
Promote from within
Mentorship program
Our popular Elevate mentorship program pairs employees with experienced leaders to discuss personal and professional development while growing participants' skills and network
Continuing education stipend
We offer up to $10K per calendar year for tuition reimbursement for graduate-level courses and $5K for undergrad. Plus, all Gurus have access to over 16K courses through LinkedIn Learning
Continuing education available during work hours
Our Career Development Model builds in time for outside learning and development, and we encourage Gurus to pause notifications and block focus time as needed, including for LinkedIn Learning courses
Online course subscriptions available
Customized development tracks
Paid industry certifications
To help our Gurus reach their personal and professional development goals, we offer stipends for industry certifications that vary by role and department
Personal development training
Virtual coaching services
Apprenticeship programs
We partner with the Cambridge STEAM Initiative to give students most impacted by systemic inequities the opportunity to shadow and support our engineering teams

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