Viral Nation Benefits Overview

Supports influencer marketing and talent representation by identifying and vetting creators, developing campaign shortlists, onboarding talent, negotiating agreements and compensation, maintaining creator databases, and collaborating with client services to execute branded campaigns. The role also monitors social trends, evaluates creator performance and revenue potential, communicates partnership opportunities, and manages multiple campaigns and creator relationships.

Executes and optimizes paid media campaigns, primarily across paid social, including campaign build, trafficking, pacing, QA, reporting, experimentation, and troubleshooting. Analyzes performance data, supports media planning and budget reallocations, evaluates creative, and communicates campaign strategy and platform recommendations to internal teams, clients, and media partners.

Leads integrated performance marketing strategy across client portfolios, focusing on paid social, paid search, and programmatic campaigns. Manages and develops marketing teams, oversees senior client relationships, establishes measurement and attribution standards, optimizes media budgets, identifies account growth opportunities, and creates scalable playbooks. Partners with business intelligence, client services, creative, and influencer teams to deliver campaigns across owned, retail, e-commerce, and social commerce channels.