Vice President, Growth Marketing
Greater Boston Area
2 weeks ago
Strategic business leader of a portfolio of online marketing channels, including display (both prospecting and retargeting), Facebook, affiliate, online video, CRM and several travel-specific programs.
Grow new channels and maximize regional and local opportunities within global markets.
Collaborate closely with marketing partners (Google, Criteo, Facebook, etc.), working with those partners to gain competitive advantage by influencing their product roadmaps, and taking first mover advantage of new product features as they are built.
Understand, manage and grow traffic to ensure plans are aligned toward targeting the right travelers at the right time with the right level of intent to book.
Brainstorm, validate, test and refine customer acquisition initiatives utilizing A/B split testing to ensure ongoing improvements.
Own daily operational responsibilities including full P&L management of a $100M business.
Make decisions that affect all critical aspects of your business from marketing, financial management, partnerships, operations, or even the launch of a new business.