Lead GTM strategy and marketing alignment for Auto Insurance and Risk Services. Define persona-based messaging and audience strategy for carriers, brokers, MGAs, underwriters, and risk teams. Drive cross-functional GTM planning, oversee integrated campaigns and partner programs, measure performance, and optimize messaging using insurance market, claims, and regulatory insights.

The role involves designing and developing Salesforce CPQ solutions, integrating Salesforce with external systems, coding in Apex, and ensuring data integrity, among other responsibilities.

The Digital Marketing Manager will lead account-based marketing and paid media campaigns, focusing on engagement with Tier 1 Enterprise and Mid-Market accounts to drive pipeline and revenue growth.