The Marketing Practice Benefits Overview

Oversee global resource planning and allocation across client portfolios, balancing employees and contractors against delivery needs. Lead capacity discussions, resolve conflicts, monitor utilization and forecasts, manage contractor onboarding and compliance, track spend, maintain Kantata data, improve forecasting and time-tracking processes, and drive adoption of operational tools. Build partnerships across delivery, creative, strategy, finance, and operations while mentoring colleagues and supporting workforce operations improvements.

Lead conceptual and design-focused creative work for B2B brands, campaigns, advertisements, and account-based marketing. Partner with multidisciplinary teams, guide projects from ideation through execution, present and sell ideas to clients, simplify complex offerings, and uphold high creative standards. The role involves shaping creative direction, building client relationships, mentoring collaborators, and developing distinctive visual-verbal concepts across platforms.

Write and lead creative B2B copy across campaigns and channels, collaborating with designers and strategists to simplify complex tech messaging, present work to clients, own copy decisions, and maintain high standards of craft and accuracy.