Marketing Demand Generation Lead
Greater Boston Area
1 month ago
Own strategy, spend and execution for all paid marketing acquisition programs driving demand for mabl solutions.
Analyze and optimize program outcomes in detail, draw insights and present results clearly to facilitate sound decision making and next steps.
Work closely with revenue operations in managing and optimizing the marketing technology stack (e.g. marketing automation, attribution, reporting tools, etc.).
Develop and manage scoring model based on data analysis of behavior throughout the lead lifecycle including the website, content, product, and sales engagement.
Lead the team’s efforts to optimize conversion across channels including initiating A/B tests, analyzing results and implementing improved tactics.