Jobs at G2

Own and scale marketing-to-sales operations infrastructure across Salesforce, Marketo, Clay, Qualified, and related systems. Manage lead lifecycle architecture, routing, scoring, enrichment, deduplication, data quality, conversational marketing workflows, and funnel optimization. Partner with Marketing, Sales, SDRs, Business Systems, and vendors to improve pipeline quality, speed to lead, and sales efficiency. Implement AI-enabled automation, oversee tool budgets, and support system migrations and process governance.

Own marketing analytics, funnel and campaign reporting, lead scoring, routing, data reconciliation, and Marketing-to-Sales handoff workflows. Build dashboards, validate Salesforce and Marketo data, manage RingLead logic, troubleshoot routing issues, and perform recurring QA across go-to-market systems. Partner with BI and Data teams, identify optimization opportunities, present findings to leadership, and use AI tools to accelerate reporting and data-quality workflows.

Own the Data Solutions business end to end, including revenue, strategic client relationships, team leadership, and product direction. Source and close complex data deals with institutional investors, build predictable pipelines, guide pricing and forecasting, drive account adoption and expansion, coach sales and client support teams, and translate investor feedback into product roadmaps.

The Senior Lifecycle Marketing Manager develops and executes marketing strategies for software buyers and vendors, focusing on engagement and retention through email marketing, data analysis, and cross-functional collaboration.

Own the strategy and roadmap for G2’s full Content portfolio, integrating content systems, AI-enabled workflows, advertising or activation products, distribution, measurement, and commercial capabilities. Build trustworthy, reusable content operations with rights, provenance, approvals, and human oversight. Lead portfolio consolidation, customer discovery, experimentation, cross-functional alignment, and metrics while preserving editorial independence and driving customer and business outcomes.

Lead G2's product marketing strategy and execution across the full product portfolio. Partner closely with Product to shape roadmap-driven positioning, own end-to-end GTM and launches, develop messaging and enablement for revenue teams, drive adoption for seller and advertising products, and lead a high-performing product marketing team focused on AI, data, and ecosystem initiatives.

Partner with GTM leadership to own subscription revenue and ARR forecasting, lead sales capacity and expense planning, provide deal economics and ROI analysis, support strategic planning and board reporting, and drive automation/AI-enabled finance processes to optimize growth.

Own and evolve brand voice and tone guides, write persuasive copy across the funnel, and partner with design, marketing, and product to craft campaign messaging. Lead copy strategy, present work, mentor stakeholders, identify copy opportunities across channels, and set repeatable processes to deliver consistent, high-quality brand and marketing content.