Marketing Operations Manager
1 week ago
Strategy, Analysis, and Forecasting.
Support the development of marketing and campaign strategies with data-backed insights that answer key business questions.
Build and maintain marketing performance and attribution data for use in dashboards and reports to ultimately track the health of the marketing funnel against goals, and spot gaps/trends.
Lead, measure, and analyze the effectiveness of marketing channels and campaigns as they relate to company objectives.
Marketing Technology and Systems.
Act as the primary owner of our marketing automation platform, Marketo, and manage all aspects of database segmentation, nurture flows, and lead lifecycle.
Ensure all marketing systems work in concert to provide reliable data that improves lead conversion and velocity for our global sales teams.
Maintain high levels of data quality by building standardized lead capture and routing processes.
Develop and maintain database segmentation for highly personalized marketing programs by region, persona, language, etc.
Assist with the development of landing pages and consistently test variations to improve performance.