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Fintech • Payments • Financial Services
Leads Form3’s digital growth and demand generation strategy across priority markets. Develops go-to-market plans, integrated multi-channel campaigns, account-based marketing programs, and pipeline-generation initiatives. Uses AI, automation, and marketing technology to improve targeting, personalization, and campaign performance. Monitors funnel metrics, connects marketing investment to revenue, and improves website conversion and user journeys while collaborating with Sales, Customer Success, Product, and Marketing teams.
