Director of Customer Acquisition
Greater Boston Area
1 week ago
Lead our digital marketing programs to acquire new and repeat customers through SEM, SEO, Social Advertising, Display Advertising, Mobile Marketing, audio, video and more.
Build and grow the team of marketers that drives these programs.
Optimize new customer journeys to focus on high value users who exceed LTV bookings (while discovering new traffic volumes and improving campaign efficiencies).
Understand algorithmic bidding techniques and leverage ROI analysis (LTV/CAC and payback period) at a granular level: by platform, by geo, by campaign, and down to keyword or targeting criterion.
Help invent and test all levers, from KW and persona targeting, to ad copy for maximum CTR of high-ROI traffic, to landing-page messaging and design, and more.
Have deep understanding of multi-channel attribution (cross device) and ability to maximize a media portfolio across segments and channels successfully.
Partner with our product managers and developers to evolve custom automation for managing our media campaigns leveraging up to date technologies.
Partner with our data scientists to set up the predictive models that optimize our campaigns at a granular level (such as keyword- and geo- level real-time bidding).
Partner with our UX designers to create store experiences that optimize conversions for distinct personas.