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AdTech • Marketing Tech
Lead the brand strategy for Shameless Snacks, developing its voice and identity, managing social media, influencer partnerships, and PR, while ensuring consistency across all consumer touchpoints.
AdTech • Marketing Tech
Lead post-purchase lifecycle strategy for DTC/subscription brands across email and SMS. Build automated flows, retention systems, winback campaigns, cohort dashboards, and run A/B tests to increase LTV and reduce churn while partnering with Growth, CX, and Creative.
