Articles about Babylist

Own Babylist Media’s ad technology, inventory, yield, and offsite distribution strategy. Configure and optimize Koddi, establish capacity and prioritization rules, improve eCPM, fill, and utilization, and transition sponsorships toward CPM and self-serve buying. Lead outsourced ad operations partners, incident response, campaign delivery health, and distribution across Meta, TikTok, YouTube, Pinterest, and Babylist Connect. This player-coach role combines hands-on ad server administration, strategy, vendor management, and cross-functional communication.

Own the strategy, architecture, development, deployment, monitoring, and continuous improvement of production personalization and recommendation systems. Build custom embeddings, ranking models, and shared representations across feeds, search, and recommendations. Lead ambiguous problems from concept to measurable customer impact, establish AI evaluation standards, partner with product and data teams, make cross-team technical decisions, and coach senior engineers.

Leads a team of five experienced analysts and data scientists while personally owning strategic analytics across ecommerce, health, supply chain, inventory, fulfillment, and merchandising. Partners with executives, establishes KPI and reporting standards, prioritizes the analytics roadmap, and delivers actionable business insights. The role also advances AI-native, self-service analytics capabilities, strengthens data governance and quality, and builds a high-performing analytics culture.