Articles about Babylist

Own the strategy, architecture, development, deployment, monitoring, and continuous improvement of production personalization and recommendation systems. Build custom embeddings, ranking models, and shared representations across feeds, search, and recommendations. Lead ambiguous problems from concept to measurable customer impact, establish AI evaluation standards, partner with product and data teams, make cross-team technical decisions, and coach senior engineers.

Own Babylist’s SEO, AEO, and GEO strategy across traditional search and AI-powered platforms. Lead the organic search roadmap, technical SEO, content standards, measurement, AI-driven systems, brand search attribution, and agentic commerce initiatives. Partner with Marketing, Engineering, Editorial, Merchandising, and Partnerships to increase visibility, citations, registry signups, and revenue.

Own multi-state U.S. payroll for 600–1,000 employees across approximately 35 states, including payroll processing, audits, corrections, and employee support. Manage a comprehensive compliance calendar covering federal and state filings, screenings, training, policy updates, and employment-law changes. Design internal controls, maintain audit evidence, improve procedures, and build automation. Partner with People Operations, Accounting, Legal, outside counsel, and the payroll provider to ensure accurate, timely, and compliant payroll operations.