Articles about Babylist

Build and own Babylist’s proactive PR and communications strategy across consumer, corporate, executive, product, partnerships, culture, and social impact narratives. Develop thought leadership, ghostwrite executive content, secure high-impact media and podcast placements, manage PR and influencer agencies, lead awards strategy, create communications playbooks and collateral, and measure impact. The role requires East Coast availability and short-notice travel to NYC.

Leads a team of five experienced analysts and data scientists while personally owning strategic analytics across ecommerce, health, supply chain, inventory, fulfillment, and merchandising. Partners with executives, establishes KPI and reporting standards, prioritizes the analytics roadmap, and delivers actionable business insights. The role also advances AI-native, self-service analytics capabilities, strengthens data governance and quality, and builds a high-performing analytics culture.

Owns financial visibility and performance for the e-commerce business, including forecasting, budgeting, variance analysis, pricing and promotion ROI, margin reporting, accruals, dashboards, and executive and board presentations. Partners cross-functionally to ensure data integrity, establish financial processes, identify risks and opportunities, and implement AI-enabled improvements across FP&A workflows.