Articles about Babylist

Own end-to-end product analytics for Babylist Wishlists and Celebrations. Build KPI frameworks, improve event instrumentation, analyze clickstream data, design experiments, and connect user behavior to retention and long-term value. Partner with product and engineering teams to influence strategy, create dashboards and reporting, and support AI-assisted analysis across multiple user types and business initiatives.

Own integrated go-to-market strategy for Babylist Wishlist, including user research, market sizing, journey mapping, customer value proposition, editorial direction, and cross-channel campaign planning. Partner closely with Product, Brand, Creative, Growth, and Corporate Communications to execute plans, measure performance, remove blockers, and drive measurable Wishlist adoption and growth.

Lead cross-pod technical direction and system design for high-scale backend services, embed AI-native development practices, collaborate with product and design, mentor engineers, and drive ambiguous initiatives from design through production.