How CarGurus’ International Growth Drives Automotive Marketplace Innovation and Career Growth

Inside CarGurus’ International Growth Across Canada, the U.K. and Ireland

As CarGurus enters a new phase of international growth, its teams are ready to take on the world of car buying — literally. 

Founded in 2006 to bring more trust and transparency to car-shopping, CarGurus is the No.1 most-visited car shopping site in the United States, according to Similarweb: Traffic and Engagement Report (Cars.com, Autotrader.com, TrueCar.com, CARFAX.com Listings; defined as CARFAX.com Total Visits minus Vehicle History Reports), Q1 2026, U.S, with the largest selection of inventory and the most expansive dealer network in the market, according to Joreca data for Q4 2025.

And now, the automotive marketplace is positioned to replicate that success abroad.

For over 10 years, CarGurus has operated marketplaces in Canada and the United Kingdom, where its teams have expanded its consumer audience through its website and apps, built thousands of local dealer relationships, tailored products and marketing to local markets, and invested in product and engineering teams. 

“We’re the leading automotive shopping site in the U.S., and our goal is to get there internationally,” Michaella Kinnan, senior director of Canada business, said.

Combined, CarGurus’ Canada and U.K. businesses are among the fastest-growing parts of the company, with international revenue up roughly 27% year-over-year by the end of 2025. As CarGurus expands in Canada and the U.K., this growth underscores the company’s commitment to innovation and broader mission of using data and technology to support consumers and dealers everywhere. It’s always looking for opportunities to support its local markets.

“Each day, more consumers and dealers get to know us, and they’ve seen how we can help them hit their goals. This means we’ve been experiencing a lot of quick wins, which is invigorating and a big part of what makes this team so motivated to keep growing,” Kinnan said.

To support this growth, CarGurus is currently investing in engineering and product talent to be based in its Dublin office. These employees will partner with CarGurus’ U.S.-based engineering and product teams and work closely with the go-to-market team to grow the U.K. business.

How CarGurus Supports Consumers and Dealers in Canada and the U.K.

Just as in the U.S., CarGurus’ U.K. and Canada marketplaces enable consumers to browse a wide selection of vehicles and use various tools to find one that fits their needs. Car dealers in both markets have access to CarGurus’ growing suite of workflow solutions and insights, helping them run their businesses more efficiently and profitably. 

For shoppers in the U.K. and Canada, CarGurus also offers Deal Ratings scores, which rate every used car from “great” to “overpriced.” In Canada, car shoppers can leverage the platform’s Sell My Car feature to get an estimated value range for their vehicle and connect with local dealers to start the selling process. 

Of course, there are some things that differentiate CarGurus’ U.K. and Canada businesses from its American counterpart. For instance, Canada is a crowded market with strong consumer brands, a largely bilingual population speaking both English and French, and provincial fragmentation, with Quebec having its own legal and consumer dynamics.

To address region-specific differences for its Canadian business, CarGurus’ teams have crafted localized product experiences, tailored packaging for dealers, region-specific marketing campaigns and sales programs that speak to different regional audiences. 

In the U.K., CarGurus’ business teams are focused on differentiating the company’s value, products, experience and marketing.

“A goal for international is to not just compete against incumbents but to lead innovation all around,” Group Product Manager Seamus Cassidy said. 

How CarGurus’ Global Product, Engineering, Sales and Marketing Teams Collaborate

On CarGurus’ international market teams, collaboration occurs locally — and across continents. 

Whether they’re based in Canada, the U.K. or Ireland, members of the product, engineering, sales and marketing teams frequently knowledge-share and align on priorities. They also collaborate to provide international insights that inform the company’s broader roadmap and offer localized expertise from dealer engagement, in-market user testing and on-the-ground market knowledge. 

“As we expand in Dublin, our close collaboration across engineering, product, sales and marketing will be even more important to the next phase of growth,” Prerna Keshari, a senior manager of software development engineering, said. 

While CarGurus’ teams stay in sync through different tools and platforms, they also get to connect in person. In addition to in-person strategy meetings that take place every quarter, team members meet up to attend the company’s annual party, which takes place at its Boston headquarters. 

Innovation looks different for each market, with local partners, data sources, currency, units of measurement, language, regulations and consumer expectations driving how products are positioned for each market’s audience. On some occasions, product insights from CarGurus’ U.S.-based teams are used to build products for international audiences, as was the case with solutions like Sell My Car and Digital Deal, which help customers navigate buying and selling decisions. Teams in each international market also occasionally launch their own products and features and, in some cases, will test a product before it’s launched globally. 

CarGurus’ International Team Culture, Management Support and Career Growth

The culture of CarGurus’ international market teams is defined by transparency, data-driven decision-making and fast-paced innovation, all of which enables team members to make a visible impact on the business. 

“We’re building products that are deeply local to the U.K. and Canada and adapting for customers, dealers, regulations and market dynamics, and that makes the work both challenging and meaningful,” Keshari said.

Like their U.S. counterparts, CarGurus’ international market teams stay nimble, support each other and move quickly, which offers a unique level of autonomy and impact. In fact, CarGurus’ culture across its offices earned the company a number-one spot on Built In’s list of Best Large Companies to Work for in 2026. 

CarGurus offers employees holistic benefits, including subsidized lunch delivery in the office, paid commuter costs, extensive family-forming and parental support, and tuition reimbursement. These perks go hand in hand with a focus on individual support, which empowers employees to thrive in their roles. 

“On the international team, you get real individualized support from your manager and a real ability to make an individual impact,” Cassidy said. “You’re not waiting for permission to contribute; your work shows up quickly, and people notice.”

Kinnan echoed this sentiment, sharing, “You get great exposure to leadership and a meaningful seat at the table for the decisions that shape where this business goes next.”

As CarGurus expands internationally, it’s empowering its teams across the United States, Canada, Ireland and the U.K. to bring its automotive marketplace technology to even more consumers while building fulfilling careers along the way.

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