Boston-based Skyword raised a $25 million growth equity round this week, a sign that the digital marketing tech industry isn’t slowing down anytime soon.
The funding, which was led by Rho Acceleration, a division of Rho Capital Partners, will be used for product development and to grow Skyword’s Boston team, according to a press release.
The company also established an additional $5 million working capital line with Cambridge Trust.
“People are avoiding and blocking interrupt ads and marketing techniques in record numbers,” Tom Gerace, CEO of Skyword, said in a statement. “But they’re consuming great content at unprecedented rates.”
To succeed, marketers must shift their fundamental marketing approach “from ad-centric to story-centric,” Gerace added.
Founded in 2010, Skyword’s content marketing and personalization technologies are designed to support this new marketing approach. How? Skyword harnesses a team of thousands of writers, designers and videographers to help companies tell their stories with its scalable content marketing services.
Current clients include IBM, New Balance, Autotrader and Entertainment Weekly.
To date, Skyword says its clients have published more than 1 million unique stories using the company’s software platform, adding nearly 2 billion organic visits to their websites.
Rho’s George Bitar, Doug McCormick and Mark Roehrenbeck are joining Skyword’s board of directors as part of the round.
The most recent financing brought Skyword’s total funding to over $56 million. Other investors in the round include Progress Ventures, America Public Media, Cox Media Group and Allen & Company.