Director -- Offsite Content Strategy

The way people consume content is radically changing. The original goal of content marketing was to bring people to your website, which meant that all content needed to be consumed on your website. The emergence and rapid growth of new content formats like podcasting and live streaming however, and the repositioning of social channels like Facebook as content destinations rather than promotional pass-throughs, has paved the way for a significant change in content strategy.

HubSpot is looking for a senior-level manager to lead our off-site content vision, strategy and team. The primary charter of the off-site content strategy team is to exponentially grow HubSpot’s audience across satellite content properties, including Facebook, Medium, SnapChat, iTunes, Youtube, Instagram, and more. This team will usher in a shift from seeing these networks as purely promotional channels, to building them as content destinations in and of themself. In this role you’ll lead a top-notch team of podcast producers, live-stream video producers, social content strategists, and medium content strategists.

Specifically, this role will oversee the teams focused on:

• HubSpot’s Podcast Collective
• HubSpot’s Medium Publications and Presence
• HubSpot’s Live Stream Strategy across Facebook, YouTube and emerging channels
• HubSpot’s Instagram Strategy
• HubSpot’s Snapchat Strategy
• HubSpot’s Overarching Facebook Content Strategy
• HubSpot’s Overarching Linkedin Content Strategy
• HubSpot’s Overarching Twitter Content Strategy
• Other emerging channels

You’ll define the off-site content strategy across channels and be accountable for the growth of audience on each. Together with your team, you will be responsible for:

• Reporting on and analyzing key performance metrics.
• Forging partnerships with Medium, Facebook, SnapChat and other platforms that result in access to beta programs, improved strategies, and promotional opportunities.
• Sourcing and attracting highly skilled and driven producers, writers, and creators for the team
• Regularly presenting and publishing to push new ideas forward and shape the way others approach offsite content strategy.
• Making strategic decisions when it comes to hiring, program spend, and experimentation within the team.
• Developing staff of a variety of experience levels. Managing both individual contributors and managers.

A strong candidate will have:

• 7+ years experience with content strategy and audience development
• Prior management experience with well formed views on leadership and team development
• Prior first-hand experience in every format and channel comprised within this team is not required, but prior experience and a strong point of view on a portion of them is.
• Demonstrated understanding of emerging channels, the companies and publications succeeding on them, and any recent changes to them.
• Strong data skills. The ability to analyze performance and set and report on progress toward goals.

About HubSpot

HubSpot is the world’s leading inbound marketing and sales platform. Over 19,000 customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers.

A global company with offices in Cambridge, MA, Portsmouth, NH, Dublin, Ireland, Sydney, Australia, Singapore, and Tokyo, HubSpot transforms how organizations market and sell. Through its unique approach to company culture, HubSpot has also redefined how people work and live. Our commitment to autonomy, flexibility, and transparency prompted the creation of our Culture Code, which has gone viral, amassing more than 2M views. Ensuring that our customers and employees are continually growing and learning has helped make HubSpot a Best Place to Work in the eyes of Glassdoor, Fortune, Entrepreneur, Inc. The Boston Globe, and the Boston Business Journal. 

If you are looking for a place where you’ll tackle big problems alongside some of the most talented and dynamic people you’ve ever worked with, HubSpot might just be the place for you. Join us! #inboundjobs