Senior Product Manager, Ad Product
Who Are We
TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand visited by 400 million travelers each month. Part of TripAdvisor’s Core Experience organization, our business - TripAdvisor Ad Product - is a rapidly evolving growth engine for the organization. In an advertising ecosystem that relies on disruption as a business model, TripAdvisor’s customer obsession drives our approach to building integrated, relevant ad products.
Our Ideal Candidate
We’re looking for a talented, dynamic, data-driven product manager to re-imagine, build and maintain critical elements of our monetization platform. Do you also believe digital advertising can be more helpful and less disruptive? Are you an out-of-the box thinker who wants to re-imagine digital advertising at a global scale? Is your first instinct to build great customer experiences? Then join us and be part of a team committed to challenging the status quo by building smart, integrated, non-disruptive, user-centric ad products.
What you’ll do:
- You’ll be responsible for building key elements of TripAdvisor’s monetization platform, including new products, buying channels, and data strategies
- You will drive new product strategy by uncovering advertiser business needs, defining market opportunity, and conducting user analysis and research
- Translate your product strategy into a product road map focused on building integrated advertising experiences across various TripAdvisor user experiences - search, CRM, maps, forums and more
- Write detailed product specifications, establish milestones, prioritize features and work cross-functionally with design and engineering to bring products to market
- Partnering closely with your Agile Technical team, you’ll be releasing products regularly with constant iteration and reliance on quantitative and qualitative metrics to help define further optimizations and enhancements
- You’ll foster a fast paced & Agile environment and excel at managing multiple projects simultaneously
- Be an expert collaborator and project manager by working with stakeholders across CRM, marketing, analytics, engineering, sales, operations, external clients, and many others to build best-in-class ad products for members
- Lead Ad Product team’s stand ups, manage project management tools, and own internal communications on behalf of the team
- Perform competitive research and become an industry expert in travel, ad tech, digital advertising and consumer products
- Use data to drive decisions and insights on a daily basis
What we seek:
- BS/BA required; MBA/MS preferred
- 5+ years of internet product experience preferred
- Fluency with data and an analytical mindset. Familiarity with SQL, Tableau and other tools. Willingness to learn and refine skills to meet project demands
- Outside-the-box thinking, an intense curiosity about the “why,” and the wherewithal to challenge conventional wisdom
- Strategic thinker who can ask the right questions to the right constituencies, diagnose accurate customer problems, and uncover solutions through qualitative and quantitative research
- Ability to maintain focus on high level objectives and communicate how your strategy, product, or feature fits into those objectives
- Software development, business analytics, marketing, UX/design or product management experience preferably with a media related product.
- Attention to detail and a passion for quality
- People person who can work well with different personalities; a team player
- Self-starter who doesn’t wait for direction from others
- Able to handle a “speed wins”, fast-paced, ever-changing product development cycle
- Fluency with the advertising business and advertising technology, including marketing CRM platforms a big plus
- Technical knowledge and data analytics experience a plus
Physical Demands:
- Must be able to perform customary physical duties and meet appropriate social expectations of a professional environment
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