Staff Writer, Marketing Blog

The HubSpot Content Team is growing quickly and redefining what it means to produce and distribute digital content. Millions of people read our blogs every month, and we’re looking for a Staff Writer who can propel our growth on our Marketing blog.

The Junior Staff Writer will be responsible for consistently creating interesting, insanely helpful blog posts that help our target marketing audience as well as drive traffic growth. This person will also analyze data, spot interesting trends, and help conceptualize and execute cutting edge SEO, CRO, and growth marketing strategies.

The right candidate will care deeply about quality writing and solving for results, crave constructive feedback, and thrive in an environment of constant change.

RESPONSIBILITIES

• Research and write multiple quality blog posts to hit aggressive, daily deadlines (1-2 posts per day).
• Use data to uncover and identify high-performing post topics and formats, and correspondingly adjust editorial strategy.
• Write blog posts that perform well in search, on social, via email, and other digital channels (and can tailor their content promotion strategies to succeed on each platform).
• Work closely with other teammates to vet ideas and produce quality content in multiple formats beyond text-based content (infographics, SlideShares, ebooks, reports, videos, tools, etc).
• Run editorial calendar when needed.
• Manage internal and external contributors when needed and foster harmonious working relationships.

QUALIFICATIONS  

• 1-3 years professional experience writing and editing blog posts or other content for the web, demonstrated with writing samples and/or a portfolio of work.
• Comfort with collecting and analyzing data to continuously improve work and grow traffic.
• The ability and desire to solve for quantitative traffic metrics with creative products.
• Exceptional writing skills, including the ability to adapt your tone of voice for various audiences and media formats.
• Marketing subject matter expertise, or a willingness and defined strategy to become a subject matter expert quickly.
• Insanely high attention to detail. Errors, typos, and inconsistencies make your skin crawl.
• Plays nice with others -- knows how to work well with internal and external stakeholders to achieve mutual goals.