Digital Marketing Co-op (Spring 2021)

| Cambridge
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Who we are

BookBub is one of the fastest-growing consumer tech startups in Boston. Millions of readers use our products every day to find great books, and our service empowers thousands of leading publishers and authors to drive sales and find new fans. We’re expanding our team to address the challenges and opportunities of the publishing industry while continuing to help readers find stories and authors they’ll love. Check out BookBub and our audiobooks retailing platform, Chirp, and learn more about what to expect working at BookBub.

The entire BookBub team is currently working remotely, and this position will be onboarded and work remotely during this time as well. Our team values the health and safety of our people above all else, and though we hope to return to the office as soon as it's safe to do so, we are continuing to work distributedly for the foreseeable future.

About the position

As part of our marketing team you’ll become familiar with the digital advertising landscape, and have the opportunity to learn the core aspects of what it takes to successfully plan, run, analyze, and optimize a digital marketing campaign.

You’ll help drive new member growth to BookBub and Chirp via various digital marketing channels such as search engine marketing (SEM) and social media advertising. Testing and analysis are key components of the role.

Responsibilities include: 
  • Develop and execute ongoing consumer marketing campaigns
  • Analyze the impact of marketing initiatives to scale new member acquisition and value, and present results to the team
  • Optimize targeting and bidding of existing campaigns according to performance
  • Develop new creative concepts - writing ad copy and testing different variants of messaging
  • Test new ideas along the advertising and new user journey, e.g. new targeting capabilities, campaign structure, bid strategies, signup flow 
Ideal candidates for this position will have:
  • You’re a currently enrolled student, preferably pursuing a concentration in marketing or a related field
  • You’re available to work full-time for six months from January to June 2021 
  • You’re analytical and data driven, comfortable with Excel and excited about the prospect of learning additional business intelligence tools
  • You’re organized and have a strong attention to detail
  • You’re motivated to reach goals and learn
  • You can work both individually and as part of a team
  • You have excellent marketing instincts
  • You can communicate new ideas and findings clearly to other members of the team
Our interviewing philosophy

Our goal is to get to know you in a low-pressure, friendly environment — and to give you ample opportunity to learn more about us, too.

Our typical process includes these types of experiences:

  • A resume screen and introductory phone/video chat
  • A take-home exercise where you’ll have the opportunity to demonstrate your communication and problem-solving skills
  • Additional conversations with your potential future team members, the hiring manager, and People Operations

We personally review every application, and if we think there might be a fit, we’ll typically reach out via email within a couple weeks to start the conversation.

We will always do what we can to be flexible around your personal time commitments, deadlines, and general availability. We know that by joining our interview process, you’re trusting us with your time — so we’ll do our best to run a process for you that’s as smooth and enjoyable as possible.

Your interview experience

Our goal is to create an environment where you can interview at your best. If we can provide any assistance or accommodations during your time with us, please let us know at [email protected]. All requests are treated as privately as possible and have no impact on candidate eligibility.

BookBub strives to be an inclusive workplace and we value learning from different perspectives. We seek to foster an environment filled with people from a wide variety of backgrounds, experiences, abilities, and perspectives. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We are proud to be an equal opportunity employer.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • ConfluenceManagement
    • TrelloManagement
    • WordpressCMS

Location

We’re in Kendall Square — perhaps the most concentrated square mile of startups, technological innovation, and entrepreneurial people in the world.

An Insider's view of BookBub

How do you collaborate with other teams in the company?

There is no shortage of collaboration here at BookBub! On the marketing team, we frequently meet with cross-functional teams to work on acquisition strategy, tackle challenges, and brainstorm new initiatives. We value a diverse set of opinions and meeting with other teams helps us put together a solid and cohesive strategy.

Grace

Consumer Marketing

What's something quirky about your company?

We love books! Our office is full of advance copies we receive from authors and publishers, and all of our conference rooms are named after authors. As you might imagine, we also have a book club every quarter!

Jordan

People Operations

What are BookBub Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
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