Are you growing a career in social media marketing and also love the fitness and health industry? This role is for you! We’re looking for a creative, organized and motivated individual to build and scale our online fitness app presence, increase online social community engagement and help manage content creation. You will be primarily responsible for creating a social brand and buzz around our fitness app products, ASICS Studio and Runkeeper.

What you'll do:

Social Media Management

• Conceptualize and create original and engaging content, made for a social media audience (text, images, video content, gifs, computer graphics, etc)
• Implement ASICS Studio and Runkeeper social media strategy through posting content, engaging with our users on all social platforms, and analyzing web traffic and consumer engagement measures to optimize the content schedule
• Partner with ASICS regional offices to support global marketing strategy

Industry/Competitive Market Trends

• Utilizing industry analysis, identify trends and recommend new ways to attract subscribers;
• Stay up-to-date on the latest trends in social media, storytelling, and health and wellness industry with a keen eye towards our competitors

Fitness Apps Production Support

• Serve as lead producer for all class content creation - including overseeing and/or mentoring instructors on tone, energy, music curation, and instruction consistency.
• Manage class production from trainer assignments, to QA classes, and publishing schedule
• Help produce a library of video exercise movements to support our audio class instruction
• Assist management of trainer team and growth

What we're looking for:

• 1+ years of social media and community management experience in the app, startup, fitness or entertainment industry
• 3+ years of overall work experience in a marketing focused role
• Strong attention to detail
• Passion for organization, must have clear organizational systems and tools you’ll use in the role for success
• Ability to prioritize tasks, manage deadlines, and flex as needed when priorities shift 
• Strong written communication skills, as well as a creative yet analytical mindset
• Understanding of social media strategies, especially regarding paid vs. organic campaigns
• Passion for health, fitness, and digital marketing (must take or teach fitness classes)

ASICS Digital is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.