UX Content Strategist
Viator and TripAdvisor Experiences are looking for a Needham-based UX Content Strategist to join the TripAdvisor Experiences content strategy team.The ideal candidate brings with them a background in copywriting and the ability to create compelling UX copy for a specific audience. This role reports into our Senior Content Strategy Manager, based in San Francisco, on a variety of projects involving content quality, research, and hierarchy, as well as working cross-functionally with product managers, researchers, engineers, and brand. This is a great career opportunity for a candidate who is both creative and analytical, able to create great content, identify gaps and opportunities, and clearly present ideas and work to internal partners.
Responsibilities:
- Write compelling UX copy for both brands in partnership with product and design
- Support the Sr. Content Strategy Manager with audits, inventories, workflow analysis, metadata, and competitive analysis
- Think strategically about solutions for quality content at scale and successfully measuring content performance
- Facilitate coordination between product teams on requirements gathering for various projects
- Help drive category management and strategy
- Understand the customer journey from pre-sale, to product usage, to support requirements
- Help drive the research and analysis required for various projects
- Manage several complex projects simultaneously
- Work across several time zones, including regular travel to the San Francisco office
Required Qualifications:
- Education: BA in Business, Journalism, English, or related field required
- 5-7 years of relevant experience as a Content Strategist, Copywriter, or similar role, with a portfolio of UX-focused writing samples
- Ability to write brief, persuasive, on-task text that keeps users engaged and reduces confusion
- Ability to produce SEO - and persona-driven content
- Solid copy-writing and editing skills in English
- Great time-management and communication skills
- A constant drive to stay up-to-date with the latest industry news and developments
- Experience with competitive analysis and user research
- Passion for TripAdvisor’s mission and deep empathy for our diverse community
Preferred Qualifications:
- Advanced Excel training
- Salesforce experience
- SQL experience