Copywriter
PURPOSE:
The Predictive Index—the talent optimization leader—is an award-winning best place to work (Inc., Glassdoor, Boston Business Journal, The Boston Globe).
Our mission is “Better work, Better world," and we take great pride in PI’s power to supercharge workplace relationships and culture to achieve the unthinkable. We’re our own best case study! You’ll be working toward a mission that inspires you, and you’ll be surrounded by fun, smart, driven people day in and day out.
There’s a reason more than 8,000 companies—including Nissan, Citizens Bank, Drift, Subway, Blue Cross Blue Shield, Docusign, and Omni Hotels—trust PI to help them hire top talent, design winning teams, and develop leaders at every level. Come discover how we empower our clients to solve their biggest challenges and make their business dreams come true.
The Predictive Index is a place where people with diverse backgrounds, experiences, and perspectives collaborate on amazing, important work. We celebrate our differences, knowing that they are fundamental to our success as an organization. “Better Work, Better World,” starts here, in an organization where every member of the PI community is valued, respected, and welcome. We encourage people from underrepresented backgrounds to apply.
POSITION:
We’re looking for a data-driven copywriter with proven experience improving open rates, click through rates, and conversion rates. The copywriter will rewrite current landing pages, product pages, and email nurtures using personas, positioning, and research documents. They’ll also create marketing and product copy from scratch, relying on proven methods and copywriting fundamentals. The copywriter will conduct copy testing and own iteration to improve copy performance over time. The ideal candidate is comfortable sharing research and explaining methods in a group setting.
YOUR DAY-TO-DAY:
- Conduct audience research and copy testing
- Utilize existing persona, research, and positioning docs
- Wireframe website pages, giving direction to graphic designers and web developers
- Write sales copy to grab the target audience’s attention and inspire them to take action
- Write or rewrite email nurtures to push prospects to take the desired action
- Partner with the product team to improve software copy and UX to create a better product experience for users
SHOULD YOU APPLY?
If you’ve got all the below skills, drop what you’re doing right now and reach out. If you’ve got some of these skills, we still want to hear from you!
- Strong track record of writing copy that gets measurable results
- Creativity with a desire to make a HUGE impact as our first-ever copywriter
- Familiarity with B2B SaaS
- Understanding of sales-led model vs. product-led model
The Predictive Index participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
The Predictive Index is an Equal Opportunity Employer.
#LI-remote
#BI-remote
Just as our employees are threads in the cultural fabric of PI, THREADS is our framework for understanding our core values.
Teamwork: Focus on the “we,” not the “me.”
Honesty: Follow your moral compass.
Reliability: Be someone others can count on.
Energy: Be balanced, be energized.
Action: Errors of action are better than errors of inaction. Be brave.
Drive: Own it.
Scope: Don't try to boil the ocean.
The Predictive Index participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
The Predictive Index is an Equal Opportunity Employer.
#LI-remote
#BI-remote