Copywriter

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Copywriter
Aura helps customers monitor, manage, and protect against the risks associated with their identities and personal information in a digital world. With adaptive technology, a seasoned team, and a first-of-its-kind product suite, Aura enables customers to manage disparate cybersecurity needs with ease. Backed by premier investors, WndrCo, General Catalyst, and Warburg Pincus. Aura's category-defining business is a holistic personal digital security platform that unites best-in-class privacy, identity, and security products.
Trusted by more than 2 million customers, Aura has a team of more than 450 people worldwide and revenues over $200 million. Most importantly, this trajectory continues to show momentum and is supported by strong organic growth in addition to strategic customer acquisition. Aura's leadership team has seen similar success before, having grown a start-up to a valuation of over $3 billion prior to exit. With a clear vision, strong alignment, and strategic M&A execution, Aura has assembled a stellar team and built a unique culture with incredible employees. Join us for the ride!
About the Role:
Our Copywriter will develop strategic and persuasive copy that aligns with and builds on Aura's distinctive brand voice. Through a deep understanding of our positioning, products, and customers they will strengthen our brand, bringing our value props and offerings to life in an authentic, approachable style that engages consumers across touchpoints and advertising channels. Reporting to the Creative Director, the Copywriter will embody the voice of the brand, collaborating closely with product marketing and cross-functional partners. This is a contract to perm opportunity.
Responsibilities
Responsibilities:

  • Work closely with product marketing to distill complex product value props into simple, easy to understand, compelling messages for the customer
  • Deliver and manage brand messaging book, establishing guidelines and best practices for Aura brand tone and language
  • Develop and iterate product feature messages that can be used across marketing channels
  • Increase impact and effectiveness by understanding our products, customers and the competitive landscape
  • Embody the voice of the brand across channels and touchpoints, working cross-functionally to ensure compliance and consistency
  • Plan, prioritize and manage a high volume of work, coordinating with project managers to effectively meet deadlines
  • Proofread and self-edit to deliver work that meets the highest standards


Qualifications
Qualifications:

  • Exceptional writing skills. Proficient in editing for concise language, excellent word choice, perfect grammar and punctuation
  • 3+ years of copywriting experience, preferably in tech/start-up environment
  • Portfolio demonstrating strategic and creative strengths
  • Deep experience establishing brand tone and personality
  • A demonstrable mastery tailoring on-brand tone and language across various touchpoints and deliverables
  • Significant experience in driving sales through optimizing copy across marketing channels, ideally for security products or D2C online products
  • Experience developing adaptable messaging systems that define language
  • Proven track record of success in a dynamic, rapid growth environment
  • Candidate is asked to link / share relevant writing samples that clearly demonstrate above qualifications


In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination or harassment based on "protected categories," Aura is committed to being an inclusive community where all feel welcome. Whether blatant or hidden, barriers to success have no place at Aura.

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Location

Right in the heart of the Seaport District, our office has incredible views of Boston Harbor. Only a short walk to many great restaurants and shops, culture surrounds this diverse, tech-forward neighborhood. We can't wait for everyone to be able to enjoy this amazing space!

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