About us

Join Embark on our mission to improve the life and longevity of dogs everywhere. Our canine DNA test — the highest-rated, most accurate on the market — enables us to make scientific advances in personalized pet care. Recently named one of the fastest-growing private companies in America by Inc. Magazine, Embark is the only canine genetics company using research-grade technology, which allows us to make new scientific discoveries.

Designed by world leaders in dog genetics in partnership with Cornell University, the Embark Dog DNA Test provides information on genetic health risks and breed make-up, allowing dog owners, breeders, and veterinarians to make personalized care plans based on a dog's unique genetic profile. Embark is also home to the world’s only canine DNA relative finder. No wonder The New York Times recently called Embark’s Breed and Health Kit the best dog DNA test available!

About the role:

Embark is seeking an innovative wordsmith, who loves working across messaging mediums, to join our growth marketing team. If you love crafting copy for campaigns, evergreen ads, social media, and digital experiences then this is the role for you. We’re looking for someone with deep brand experience, who is comfortable writing copy for a direct-to-consumer brand with a scientific spin.

This role is a key contributor to building the Embark voice and personality for both newcomers and current customers. Your work will fuel many forms of communications including video scripts, emails, digital ads, and much more. If you’re curious, meticulous, and want to help create a new standard of care for dog owners, this job is for you.

What you'll do:

• Strong copywriting and storytelling foundation – ability to conceive and execute fresh ideas, headlines, and compelling stories that delight your audience.
• Create cross-channel and/or direct-marketing initiatives across mediums, including social, campaign, email, video, and ad copy.
• Identify key messages & stories—understand the audience and key messages of a brand or campaign and articulate the message powerfully.
• Edit content to ensure grammatical accuracy, AP style, message clarity, and a consistent voice throughout all content.
• Understand and translate Embark’s brand and style guidelines. 
• Conduct research and analyze internal and external trends to formulate ideas and drive the brand forward.
• Participates in and contributes to new campaign activities as assigned (i.e. brainstorm sessions, concepting big ideas etc.)
• Execute against the editorial, social, campaign, and email calendars to meet aggressive deadlines.

What experience we're looking for:

• Ability to work collaboratively across the organization.
• 3+ years of experience writing compelling copy for consumer-facing companies.
• Experience writing campaign copy, video and audio scripts, DTC ads, landing pages, and more
• Expert in AP style.
• Experience tracking the performance of content and iterating on successes
• Passionate and knowledgeable about brands, copy, and driving engagement
• Strong copywriting and storytelling foundation – ability to conceive and execute fresh ideas, headlines, and compelling stories that delight your audience.
• Excellent organizational skills with the ability to work independently and manage projects with many moving parts
• Ability to use WordPress a plus
• Ability to manage multiple projects of varying complexities and meet deadlines.

Must submit a portfolio of writing experience showing work across multiple mediums.

This is a full-time position. Our offices are in Boston, MA. Our team is currently remote through COVID and will be back in the office when it is safe to do so. Title and compensation will reflect level of experience and expected contribution.

What We Can Offer:

At Embark, we might be dog lovers, but we’re passionate about people too. We’re committed to building an inclusive culture where all employees can belong and flourish. Here are some of our benefits and perks:

• A flexible vacation policy so you can take off the time you need when you need it 
• Paid maternal and paternal leave (plus paw-ternity leave for new pets)
• Every other Friday off each summer
• Dog-friendly office near South Station, Boston (when we get back to the office), with some flexibility (eg work from home at least 2 days a week, flexibility around child care needs, etc)
• Perks tailored for dog lovers including subsidized pet insurance and dog-walking services
• Startup perks with big-company benefits (401k match, a generous bonus structure, commuter benefits, top-of-the-line healthcare, HSA/FSA)
• Competitive salaries and equity participation — every employee gets stock options
• Fully-stocked office snack bar and regular office events
• New iMacs and MacBook Pros, or laptops running Linux
• Continuing education, including attending conferences and company-provided resources to help with individual growth and development

Embark is an equal opportunity workplace and values diversity at our company. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, citizenship status, sexual orientation, age, disability status, marital status, gender identity or expression, veteran status, or any other characteristics protected by federal, state or local laws. See also EEO is the Law.