We’re looking for a talented content creator who can scale our marketing efforts and grow HubSpot’s audience. This role requires exceptional writing skills, a creative mindset, and a results-driven attitude.

The Content Creator will be responsible for creating educational, long-form site pages that increase organic traffic growth, engage our audience, and drive leads. We need an editorial-minded individual who understand the demands of marketing and sales professionals and can craft narratives that capture people’s attention. This person will perform keyword research, conduct competitive analyses, analyze and report on performance, and execute on cutting-edge SEO, CRO, and growth marketing strategies.

The right candidate will care deeply about quality writing and solving for metrics, crave feedback, and thrive in an environment of constant change.

HubSpot’s Content Team manages a variety of platforms, including our Blog, which sees more than 4.5 million visitors per month. We also publish the #1 business publication on Medium and run two top podcasts.

Responsibilities:

• Research and write long-form site pages to hit aggressive daily and weekly deadlines.
• Create content that performs well in search, on social, and other channels.
• Edit content produced according to style guide and provide constructive feedback to other content strategists.
• Collaborate with bloggers, SEOs, demand gen marketers, video professionals, product marketers, and external influencers to produce relevant content.
• Use data to uncover and identify high-performing topics and formats and adjust editorial strategy to hit goals.
• Analyze campaign success and share insights and best practices for future projects.
• Get buy-in for your creative ideas by communicating value.
• Optimize content production process to solve for efficiencies.

Requirements:

• BA/BS degree or equivalent working experience. Journalism, communication, or equivalent degree preferred.
• 1-3 years professional experience writing and editing blog posts or other content for the web, demonstrated with writing samples and/or a portfolio of work.
• Strong writing skills. The ability to create a cohesive narrative, write clear, accurate copy, and adapt your tone and style for different audiences and formats is required.
• Comfort with collecting and analyzing data to continuously improve work and meet growth targets.
• Ability and desire to solve for quantitative traffic metrics with creative products.
• Insanely high attention to detail. Errors, typos, and inconsistencies make your skin crawl.
• Knowledge of marketing industry, or a willingness and defined strategy to become a subject matter expert quickly.
• Able to meet deadlines and prioritize work.
• Complementary skill set in another category, such as video, graphic design, or HTML/CSS, is a plus!