In the highly competitive edtech market, how can you best build credibility and visibility? Content marketing leverages blogs, social medium posts, and/or premium offerings like whitepapers or webinars to turn your brand into a trusted source for potential customers. Entrepreneurs love content marketing because it is scalable, relatively inexpensive, and generates high-quality leads over time. But a successful content marketing operation doesn’t build itself.

In this session, participants will learn: 

• Core inbound content marketing funnel strategies

• What kind of content is most consumed

• What kind of content might be right for your target market

• Strategies to create content and platforms for serving it up

• Various dollar saving strategies to develop content and your audience

This session is open to anyone but is designed for founders and marketing professionals looking for more high-quality leads. Don’t forget to submit your questions on the signup form to shape the session to your needs.