Product Marketing Manager
Greater Boston Area
1 month ago
Help drive our product marketing and go-to-efforts for our growing, industry-leading solution suite.
Develop clear, compelling value propositions based on business problems that resonate with prospects and customers.
Build and maintain persuasive marketing content based on value propositions, including product presentations and collateral, Web content, and case studies.
Collaborate with the marketing function to develop and support demand creation, awareness and partner marketing campaigns, and create supporting product- and persona-oriented material and content as needed.
Manage cross-functional product launches to fully enable sales teams, and leverage marketing channels for maximum impact.
Create sales training tools including new and existing product training, persona training, and competitive battle cards.
Work closely with product management, marketing and sales teams to ensure a consistent message and product launch as well as sales success.
Conduct and collaborate on customer/prospect research, market research, and analysis to develop and communicate a thorough understanding of the marketplace, industry drivers, user challenges and needs, and future market opportunities.