Associate Product Manager, Pre-Purchase & Ecom…
Greater Boston Area
5 days ago
Plan and manage sprints and execution for web designers and developers in tandem with the overall marketing plan & product roadmap, ensuring the highest impact and efficiency in the team’s velocity & forward progress.
Manage daily, weekly, monthly, and quarterly split tests to consistently improve upon conversion rate on our D2C website and our retailers.
Deliver data-driven results in consistent, concise reports on conversion performance to internal stakeholders.
Liaise with the Web designers and developers to improve the website experience ongoing based on rigorous, structured testing.
Provide support to the marketing team to launch new products and support promotions.