Content Marketing Manager
1 day ago
Collaborate across functions to deliver an effective content marketing strategy and an editorial plan that meets key business objectives and is aligned with company goals
Build out comprehensive, creative content campaigns, working closely with the Director of Demand Generation to ensure we are nurturing and converting the right folks.
Amplify our blog content and expand its reach with a robust distribution strategy, including assessing co-marketing opportunities and pro-actively discovering new distribution channels and tactics.
Measure the success of our content marketing efforts by developing actionable KPIs and dashboards for program monitoring; sharing results with relevant teams and stakeholders regularly.
Manage the content creation process from ideation all the way through publication; assessing team needs, facilitating brainstorming sessions, revising drafts, formatting, and distributing content.
Work with copywriters, videographers, and marketers as well as an external agency to create top-notch, engaging content while managing the editorial calendar and strategically prioritizing certain pieces of content over others.
Use your understanding of SEO best practices to drive traffic to our site and ensure our content is up to date, refreshed, and accessible to all.