Marketing Analytics Lead
Drizly
Greater Boston Area
5 days ago
We are looking for someone to build the future of marketing analytics at Drizly. Drizly relies heavily on marketing initiatives to drive our rapid growth (50% YoY), and the Marketing Analytics Lead will drive our biggest decisions related to customer acquisition and retention. On the acquisition side, the Marketing Analytics Lead will be responsible for reporting on existing channels and campaigns, as well as test design, implementation, and measurement on new opportunities. For customer retention, the Marketing Analytics Lead will support Drizly’s CRM efforts on projects like cohort analysis, customer segmentation, forecasting, retention curves, multi-channel and journey analysis and more.