Director, Global Marketing Programs, Banking and S…
5 days ago
We are seeking an experienced Director of Global Marketing Programs who will have strategic, programmatic, and tactical/operational responsibilities related to demand creation program objectives for the Banking & Securities (B&S) line of business segment, including acquisition, engagement and acceleration. This role will be responsible for developing the strategy and executing marketing campaigns that drive high quality leads, marketing attribution pipeline, and bookings. Will work closely with our product marketing team to develop global campaigns that generate and engage leads at all pipeline stages, across a range of products and categories. Responsible for producing marketing metrics that show ROI of all lead generation marketing programs and will recommend continuation of successful programs or discontinuation of poorly performing programs. Works directly with sales, product marketing, field marketing, marketing operations, and digital demand center.