Senior Marketing Technical Writer
Greater Boston Area
1 week ago
Develop a deep understanding of our products, buyers, users, competition and target markets.
Produce compelling, persuasive and differentiated communications that clearly articulate the technical capabilities, differentiation and value we create for our customers. Typical communications include blog posts, case studies, whitepapers, newsletters.
Actively lead and contribute to technical content strategy to identify the best format and channel for content across different audiences using customer insight and an understanding of the buyer’s journey.
Use your knowledge of select competitors to differentiate Privitar in external communications and internal educational materials.
Collaborate with sales enablement and pre-sales leadership to develop content that support securing technical wins and product selection.
Partner with our SEO Manager to ensure website and content are optimized for search.
Actively contribute to developing a style and tone-of-voice for Privitar, as well as the overall brand development and style guide.
Understand the needs of industry analyst briefings, PR communications and demand generation activities to ensure technical marketing achieves metrics and outcomes.