Marketing Operations Marketo Admin
1 week ago
Assist the Senior Systems Admin with day to day tasks and long term marketing projects.
Support the execution and tracking for marketing programs, including email marketing, lead lifecycle campaigns, webinars, tradeshows, events, paid search, social media, etc.
Help build and deliver personalized and automated programs, campaigns, and emails.
Conduct QA of complex campaigns running through Marketo in order to ensure successful campaign execution.
Manage live event and webinar campaigns, including syncing, scoring, and assigning leads.
Support the marketing team in Marketo reporting and actionable insights.
Collaborate on various projects with Infosystems team to improve and streamline systems.
Manage system integrity and organization by maintaining marketing templates (Marketo web forms, emails, campaigns), naming conventions, and folders.
Assist with integrating newly acquired business processes and data within all business systems.
Maintain IT best practices, including data governance, security controls, and overall platform maintenance.
Work closely with the web team to implement new technologies and tracking across all web properties.