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1

Performance Marketing Lead

CozyKin
Greater Boston Area
1 week ago
+22
Create, execute, manage, report and analyze multiple client and internal SEM, video, social and display campaigns. Manage implementation of campaigns - including tag creation, trafficking, creative testing/troubleshooting, and reporting. Set up campaign strategies such as targeting, bidding, platforms, and provide hands on management and optimizations to exceed goal expectations. Generate and distribute weekly, monthly, and quarterly campaign performance reports with channel level KPI targets, to the leadership team as well as provide strategic analysis and optimization recommendations. Provide integrated analytical solutions to improve decision-making on various channels such as programmatic display, video, mobile, SEM and social. Gather feedback from families, nannies, etc. to inform creative optimizations. Work alongside our Brand Manager to develop and test new creative concepts designed to increase the engagement and efficiency of our marketing. Create acquisition strategies designed to acquire new consumers of our core product (i.e., nanny share childcare services), as well as emerging products (i.e., babysitting/care on demand). Partner with our engineering/product and Brand Manager to improve our landing page experiences, making it easier for consumers to find the services and information they are looking for.

Marketing salaries in Boston

Job Title Average Salary Salary Range
Public Relations Specialist $48,714
Min: $37K
Max: $60K
Marketing Associate $54,706
Min: $36K
Max: $86K
Marketing Coordinator $57,536
Min: $40K
Max: $80K
Event Planner $59,342
Min: $36K
Max: $75K
Community Manager $62,263
Min: $40K
Max: $116K
SEO Specialist $66,000
Min: $55K
Max: $80K
Social Media Manager $68,583
Min: $45K
Max: $98K
Marketing Operations Manager $74,600
Min: $48K
Max: $110K
SEO Manager $77,143
Min: $68K
Max: $84K
Marketing Manager $79,734
Min: $47K
Max: $156K
Email Marketing Manager $80,556
Min: $53K
Max: $109K
Public Relations Manager $81,000
Min: $75K
Max: $87K
Digital Marketing Manager $85,056
Min: $64K
Max: $115K
Content Marketing Manager $89,833
Min: $47K
Max: $160K
Senior Marketing Manager $106,176
Min: $82K
Max: $148K
Brand Manager $109,111
Min: $72K
Max: $155K
Product Marketing Manager $116,435
Min: $74K
Max: $163K
Senior Product Marketing Manager $146,833
Min: $120K
Max: $225K
Director of Marketing $151,429
Min: $100K
Max: $300K
Vice President of Marketing $219,494
Min: $115K
Max: $505K
CMO (Chief Marketing Officer) $272,295
Min: $125K
Max: $461K

Top Boston Companies Hiring for Marketing

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+16
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