Greater Boston Area
3 months ago
The Marketing Programs Manager will develop, plan, execute, and measure Workhuman’s demand generation campaigns focused on acquisition of new customers. In this role, you will implement a world-class demand generation framework that enables efficient and optimized campaigns based on our ideal customer profile, generates quality opportunities, and accelerates the sales cycle. Working closely with other members of the marketing team, you will collaborate on the development of segmented email campaigns, multi-touch nurture campaigns, and direct response digital marketing. To be successful in this role, you will need to be able to think strategically, while also executing diligently, in order to maximize the impact of each campaign on demand generation.