Senior Marketing Analytics Manager
Greater Boston Area
2 days ago
Located in Dania Beach, FL and Boston, MA, the Marketing Analytics team is the data science, experimentation and analytics partner to Chewy’s Marketing department. The centralization of data, and the ability to analyze and apply it at scale, enables our marketers to deliver on effective and data-driven marketing strategies that are imperative to Chewy's growth. With a specific focus on our cross-channel marketing strategies, the Senior Marketing Analytics Manager will directly partner across Marketing Strategy, Data Science and Engineering to develop and maintain Multi-touch Attribution, Testing (Multi-variate and A/B), Audience/Targeting Models, Opportunity Sizing, Sales Planning and Forecasting. The sole purpose of this role is to provide guidance to our Marketing partners while minimizing risk and driving efficiencies.