Head of Content Marketing
Greater Boston Area
1 week ago
Partner with Product Marketing to identify content needs — from awareness building and lead generation, to competitive plays and feature adoption —and design content experiences to support business goals.
Work with subject matter experts to craft clear and compelling solution messaging and copy to be used across the website and marketing assets.
In addition to writing your own copy, manage internal content writers and coordinate external writing subcontractors, videographers, designers and other creative experts to produce a variety of content assets and campaigns.
Become deeply knowledgeable about Cybereason target audiences and buyer/user personas, and create personalized content experiences.
Collaborate across Marketing (including digital, social, demand gen, and PR) as well as Research, Customer Success, and Sales Enablement teams to build a content architecture for all content assets and campaigns that ensures each piece of content is easy to find and use by the right people at the right time.