Senior Boston Startup and Tech Jobs

7

Product Marketing Manager

Wistia
Cambridge
1 day ago
+38
Own all aspects of bringing our new cutting-edge products to market from developing the critical messages and go-to-market strategy, to working with marketing and creative to develop assets, to working with product to get early user feedback, you’re involved in it all. This is one of the most collaborative roles, and you’ll be working with everyone - product, design, marketing, customer happiness - clear and proactive communication and collaboration across these groups is key. Measuring, analyzing, and communicating the effectiveness of our go-to-market process, strategy, and materials to make continuous improvements. We can always do better. Your analysis and insight will help drive improvements to our processes, messages, and materials. Create effective product feedback loop. You’re an active participant and strong voice in the product assessment and development process. Collaborate with product and business intelligence to set product adoption goals, measure, and communicate traction of product/feature adoption. Work cross-functionally with product and design to understand and test updates to improve adoption and ensure that our products deliver on the value that our customers expect. Be the subject matter expert on the market and customer needs for our products by conducting market research. Proactively share your findings with product, design, and marketing by actively participating in product discovery, design review, and developing clear positioning and messaging documents for marketing.

Senior Content and Community Manager

Privitar
Greater Boston Area
1 day ago
+22
The senior content and community manager will play a key role helping drive our efforts to establish thought leadership, engage and educate prospects and customers. This individual is responsible for producing, developing, and maximizing the use of highly engaging content across a variety of platforms (e.g. blog posts, bylines, eBooks, social media posts, infographics, case studies, videos, etc.)

Marketing Manager

Privitar
Greater Boston Area
2 days ago
+22
Privitar is looking for a driven, sales orientated Marketing Manager the US. Reporting to the VP of Demand Generation, this individual will join a high-performing, dynamic team responsible for developing marketing strategy to drive growth across the region.  You will work closely with team members across the company including marketing, sales, channel and customer success, and will be responsible for the strategy, implementation, and execution of program and territory marketing campaigns.

Head of Content Marketing

Cybereason
Greater Boston Area
6 days ago
+26
Partner with Product Marketing to identify content needs — from awareness building and lead generation, to competitive plays and feature adoption —and design content experiences to support business goals.  Work with subject matter experts to craft clear and compelling solution messaging and copy to be used across the website and marketing assets. In addition to writing your own copy, manage internal content writers and coordinate external writing subcontractors, videographers, designers and other creative experts to produce a variety of content assets and campaigns. Become deeply knowledgeable about Cybereason target audiences and buyer/user personas, and create personalized content experiences. Collaborate across Marketing (including digital, social, demand gen, and PR) as well as Research, Customer Success, and Sales Enablement teams to build a content architecture for all content assets and campaigns that ensures each piece of content is easy to find and use by the right people at the right time.

Healthcare Digital Strategist

Perficient
Greater Boston Area
2 weeks ago
+35
We are currently looking for a Healthcare Digital Strategist for our Digital Health Solutions Business Unit in Somerville, MA.  Our Digital Health Solutions practice empowers health systems to be on the leading edge of consumer experience by transforming every digital touch point along the patient journey.  We design, develop, and measure effective digital marketing programs, keeping in mind that every health system has its own unique business goals and marketing challenges.  We are a fast-paced, innovative team and we take pride in the quality of our people as well as our work. We are a relationship based and people focused environment. We are committed to creating a welcoming and rewarding workplace for clients and employees alike.

Marketing Manager

detectify
Greater Boston Area
3 weeks ago
+15
Our Marketing Manager will be our first Marketing team member based in Boston! You/They will be responsible for coordinating different marketing projects in a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The Marketing Manager must be an organised multitasker able to handle many diverse projects at once and meet tight deadlines.

Vice President of Marketing

Threat Stack
Greater Boston Area
3 months ago
+31
Lead a world-class marketing organization.  Structure, organize, train, motivate and develop staff to maximize their performance against assigned duties.  Establish a robust demand generation program (i.e., email, display, SEM) as well as implement a lead nurturing and lead scoring strategy to drive customer acquisition. Develop annual Marketing Strategy and execution plan, including: go to market strategy, new product launches, demand generation, thought leadership and program execution.  Clearly and effectively articulate the value proposition to drive sales enablement and maintain and create market awareness.  Define and implement scalable marketing strategies to drive market expansion and increase revenue in the target market segment of  Small & Mid-Market Enterprises. Create targeted and measurable campaigns and other content and communications strategies to build eminence and drive market awareness Prioritize marketing initiatives and customer segments that will maximize lead flow and revenue.

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