Boston Tech Jobs and Startup Jobs

2

Growth Marketing Associate

Wistia
Cambridge
3 days ago
+38
Work with our Director of Customer Acquisition and Growth to develop multi-channel marketing campaigns and/or programs to drive customer acquisition, deepen user / customer engagement, drive product adoption, and/or retain customers. Ensure clear goals for marketing campaigns / programs and track and report on performance versus those goals. Work with the Director of Customer Acquisition and Growth to determine the right audience, right messaging, and right marketing tactics to deliver on campaign / program goals. Generate the content for use in marketing campaigns, programs, and other initiatives. This includes but is not limited to drafting marketing emails, social media posts, other collateral; writing blog articles; and working with our Creative & Design teams to identify other assets required. Manage distribution and delivery of marketing emails, social media posts, and other marketing collateral. Develop and manage project plans to ensure smooth, on-time delivery of marketing campaigns / initiatives. Identify creative, out-of-the box ideas for marketing campaigns that can improve our efforts across the board.

Product Marketing Manager

Wistia
Cambridge
5 days ago
+38
Own all aspects of bringing our new cutting-edge products to market from developing the critical messages and go-to-market strategy, to working with marketing and creative to develop assets, to working with product to get early user feedback, you’re involved in it all. This is one of the most collaborative roles, and you’ll be working with everyone - product, design, marketing, customer happiness - clear and proactive communication and collaboration across these groups is key. Measuring, analyzing, and communicating the effectiveness of our go-to-market process, strategy, and materials to make continuous improvements. We can always do better. Your analysis and insight will help drive improvements to our processes, messages, and materials. Create effective product feedback loop. You’re an active participant and strong voice in the product assessment and development process. Collaborate with product and business intelligence to set product adoption goals, measure, and communicate traction of product/feature adoption. Work cross-functionally with product and design to understand and test updates to improve adoption and ensure that our products deliver on the value that our customers expect. Be the subject matter expert on the market and customer needs for our products by conducting market research. Proactively share your findings with product, design, and marketing by actively participating in product discovery, design review, and developing clear positioning and messaging documents for marketing.

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