Product Marketing Manager
Greater Boston Area
1 week ago
Work with a cross functional team to shape and define the new product line/brand.
Create the GTM plan for the launch, including components such as the target market and positioning, key value propositions, the sales/marketing strategy for launch and thereafter, audience personas, etc.
Build a marketing tool kit for your brand to ensure consistent messaging, brand guidelines, and key value propositions both internally and through our marketing channels.
Create marketing plans for the new product line/brand to achieve quarterly goals.
Track the results of all marketing performance and look for continual opportunities to improve outcomes and accelerate growth.
Craft presentations, online content, and collateral about the new product line/brand for various uses and audiences including speaking engagements, in sales presentations, and in webinars.
Know your learners and customers; craft surveys to gain insights or work cross functionally to build feedback mechanisms.