Marketing Jobs in Boston

The Marketing Programs Manager will join a modern B2B demand generation team at the center of Acquia's demand generation function. Reporting into the Director, Marketing Programs, this individual will drive marketing programs activities for the North American region, the largest region for the company, while supporting global efforts. In this role, you will plan and execute digital marketing and paid media tactics to achieve quarterly North American MQL, Pipeline and ARR goals.

The Digital Campaign Manager will not only translate product priorities and campaigns into go to market plans but will act as the internal voice of the customer. This individual will understand the customer needs and motivations and make sure our activities and campaigns add value to every stage of the buyer journey. The Digital Campaign Manager will be an expert on buyer persona and motivations while delivering on the customer centric promise.

Partner with Product Marketing to identify content needs — from awareness building and lead generation, to competitive plays and feature adoption —and design content experiences to support business goals.  Work with subject matter experts to craft clear and compelling solution messaging and copy to be used across the website and marketing assets. In addition to writing your own copy, manage internal content writers and coordinate external writing subcontractors, videographers, designers and other creative experts to produce a variety of content assets and campaigns. Become deeply knowledgeable about Cybereason target audiences and buyer/user personas, and create personalized content experiences. Collaborate across Marketing (including digital, social, demand gen, and PR) as well as Research, Customer Success, and Sales Enablement teams to build a content architecture for all content assets and campaigns that ensures each piece of content is easy to find and use by the right people at the right time.

The marketing analytics guru will manage and oversee all things related to marketing reporting including lead/contact reporting, lead lifecycle reporting, campaign performance metrics, funnel metrics, executive staff reporting, and KPI reporting. This role requires heavy data analysis skills, strong attention to detail, and ability to meet tight deadlines.

The marketing operations manager will manage and oversee around all things related to the lead lifecycle including lead management, lead scoring, lead source tracking, and lead/campaign reporting and analysis. The role requires a high degree of technical knowledge of both Marketo and Salesforce and their sync, as well as strong project management and heavy data analysis skills. 

The marketing operations manager will manage and oversee around all things related to the lead lifecycle including lead management, lead scoring, lead source tracking, and lead/campaign reporting and analysis. The role requires a high degree of technical knowledge of both Marketo and Salesforce and their sync, as well as strong project management and heavy data analysis skills. 

Who we are Drizly is the world’s largest alcohol marketplace and the best way to shop beer, wine and spirits. Our customers trust us to be part of their lives – their celebrations, parties, dinners and quiet nights at home. We are there when it matters - committed to life’s moments and the people who create them. We partner with the best retail stores in over 1200 cities across North America to serve up the best buying experience. Drizly offers a

In the B2B Brand Marketing Manager role, you will be an integral part of the brand and marketing team at Drizly, responsible for the marketing strategy and messaging for the Retailer side of the business. Your goals will be to build Drizly’s thought leadership within the bevalc industry, drive retailer leads, and lead Drizly’s retailer brand and sales enablement efforts. You will support the director of brand in building out an impactful and effective inbound, PR, and events strategy. This is a critical role in expanding the Drizly network and realizing Drizly’s mission of becoming synonymous with alcohol. 

edX seeks a driven product marketer to fuel our rapidly growing Master’s Degrees business and scale our innovative MicroMasters programs Product Line while working in a dynamic, mission-driven organization. Reporting to the Director of Product Marketing, the Senior Manager, Product Marketing will drive and develop strategies to attain individual degree lead and enrollment targets as well as create a vision of what each portfolio/product line needs to succeed. The ideal candidate is an action-oriented self-starter who is able to problem solve and work through ambiguity, crafting innovative strategies and solutions to drive product line performance. Whomever fills this role will manage a team of two direct reports today and plan for team expansion as the businesses scale.

As a Growth Marketer, you will help identify consumer insights and build consumer marketing campaigns that drive sales, brand equity, and ROI positive results. Using data analysis, you will explore opportunities and run experimentation to validate new ideas and pressure test current practices that help scale the business. You are the champion of data-informed decision making and will work with senior leadership to understand and forecast results.

We’re looking for a highly motivated and energetic individual to join our team as the Event Marketing Manager. This person will be responsible for the planning, coordinating, and executing all deliverables and event logistics for LogRocket sponsored conferences and trade shows. You'll be extremely hands-on, working directly with event vendors and internal stakeholders to ensure successful sponsorships from start to finish. As the Event Marketing Manager, you’ll play a critical role in generating new business for our sales team and continuing to grow the LogRocket brand.

Manage day-to-day production and blog operations. This means directing traffic with writers and making sure they deliver on time, coordinating with illustrators to make sure those posts have images, field pitches, edit posts, post posts, etc. Be a distribution machine. We think we know what we’re doing — tell us what else we should try. Identify new topics for our writers to work on and always have an answer for “What should I write about?” Develop relationships with influencers, analysts, partners, and thought leaders to develop content. Help develop messaging and editorial guidelines to drive consistency among contributors. Pitch in on other content initiatives when necessary — ebooks, case studies, webinars, etc.

The Partner marketing manager will be a key member of the rapidly growing Partner organization within Dynatrace. You will be responsible for executing partner marketing initiatives primarily in NORAM and secondarily in LATAM regions with responsibility for planning, execution and reporting of marketing programs, campaigns and events both with/through partners to enterprise accounts.

As a product marketing manager at Dynatrace, you will be responsible for driving marketing strategy, messaging, go-to-market plans and sales enablement for one of our product lines. You will be the expert in buyers, their challenges, how they buy and their buying criteria, and will use that knowledge to create and deliver outstanding content, enable the sales team, and to ensure successful and consistent execution of product launches.

A Conversion Rate Optimization Specialist will utilize their understanding of Analytics, UX, and A/B testing to maximize our conversion rates. This individual will spend time working both as an individual contributor and collaboratively with a team. The ideal candidate for this role has a strong digital marketing background (specifically CRO/Analytics expertise), superior communication skills, and a strong desire to learn and grow. Demonstrated, successful optimization testing experience is required. 

The role of the Grain Marketing Specialist will be to talk to farmers all day long concerning cash grain marketing, encouraging the use of the correct cash grain tools for unique situations and articulate cash grain solutions that meet a farmer’s cash flow/logistical needs.

As a Growth Marketing Manager for User Acquisition, you will help (re)define our growth strategy. Using data analysis and consumer insights, you will explore opportunities and run experiments to validate new ideas and pressure test current practices for online and offline channels. You are the champion of data-informed decision making and will inform key company-wide KPIs.

As a Segment Marketing Manager, you’ll be responsible for leading our understanding of and go-to-market approach for lower SMB online brands. This role is equal parts marketing strategist and practitioner -- and 100% customer-centric. The successful candidate will be just as comfortable with win-loss analysis and making recommendations for distribution channels as they are chatting up existing and prospective Klaviyo customers and making copy suggestions for our website.

Carbon Black, the Security Business Unit of VMware, is a leader in cloud-native endpoint protection at the center of VMware’s mission to transform the industry with intrinsic security. At the center of telling this narrative and empowering sales are two key factors: product marketing and competitive intelligence. The Carbon Black team is looking for a dynamic product marketer to work tightly with the Competitive Intelligence team and deliver results. We need competitive positioning our sales force can use to confidently demonstrate our differentiation and value in an extremely crowded EPP market. Carbon Black is a fast-paced environment, and we are seeking someone in this role who can be innovative, rally a team, and make amazing things happen.

Our Global Digital Marketing team is look for a Contract Marketing Automation Specialist to join their team and be responsible for design, implementation and execution of Marketing campaigns. This critical piece of our Digital Marketing organization is responsible for the management and maintenance of the Marketing campaign calendar, as well as the health and growth of our database.