Performance Marketing Associate / Manager
Greater Boston Area
3 weeks ago
Own end-to-end execution, measurement, reporting and optimization of global paid search campaigns for Flock.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with revenue goals.
Managing and maintaining large keyword lists. Keyword research and contextual understanding of what works and what doesn't in the US/UK/IN market is important.
Writing own Search Ad Copy and working with teams to build and optimize landing pages.
Improve quality score of ads on google and optimize campaign structure.
Running A/B tests across paid search campaigns & landing pages.
Generate weekly and monthly reporting for all major metrics, goals tracking,revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal revenue goals.
Monitor and evaluate search results and search performance across the major search channels.
Perform traffic and competitor analysis regularly to maintain an edge.
Ability to plan, design, and execute paid social (Facebook, Twitter, LinkedIn)campaigns from execution to completion will be beneficial.