Account Based Marketing (ABM) Manager
Greater Boston Area
6 days ago
With the Head of Marketing, design, plan, execute and own deliverables on B2B ABM strategy.
Partner with Sales Development Reps and Account Executives to speed expansion opportunities in the customer’s first twelve (12) months with MachineMetrics.
Develop relationships with key customer contacts to create focused promotional marketing campaigns, determine lead qualification, and transition leads to the Sales team.
Continuously improve upon current marketing strategies; e.g., design, plan, and execute marketing programs that support 1:1 and 1:many programs .
Be a team expert and user of our internal instance of our ABM automation platform and work with the Marketing team to deliver batch emails, contact nurturing, webinars, landing pages, and more.
Leverage technology, marketing automation tools, dashboards, and other systems to improve efficacy of programs.
Quantify outcomes using data/analytics and report to internal stakeholders.
Be a Champion of our Core Values.