Boston Tech Jobs and Startup Jobs

3

VP of Marketing

Piaggio Fast Forward
Greater Boston Area
1 week ago
+27
Piaggio Fast Forward (PFF) is looking for a Vice President of Product Marketing. As the VP of Product Marketing you will manage the development, execution and measurement of marketing communication strategies and go to market plans to build brand awareness, drive adoption of our core consumer products throughout the traveler life-cycle journey. You will take responsibility for the overall marketing results of the company and provide strategic leadership, from a market and product perspective through sales to our management team. You will need to collaborate with various teams including product, brand, PR, business data analysis, CRM, research, analytics, legal and creative. You should be a team player, a roll up your sleeves operator, and appreciate the importance of branding for a premium lifestyle product. 

Content Marketing Specialist

Bevi
Greater Boston Area
2 weeks ago
+28
Build and execute a content strategy (with a detailed calendar) of engaging and relevant content for our customers and prospects. Write and manage content for ad campaigns, email campaigns, editorial site content, social media, the website, direct mail pieces, and marketing collateral. Champion the brand voice across the organization to drive brand consistency and evolution. Collaborate with graphic design and marketing channel owners to develop impactful creative. Learn from Sales, Service, Product, and Engineering teams and partner continuously to improve the quality and consistency of written and verbal communication.

Senior Growth Marketing Manager

Bevi
Greater Boston Area
2 weeks ago
+28
Own and drive the roadmap for channel/s which may include Paid Social, Paid and Organic Search, Email Marketing, Direct Mail, and others. Manage an advertising budget of $500K-$1M (and growing year-over-year) to hit ROI and growth targets. Take growth strategies from concept to reality, collaborating with in-house designers on creative imagery, copy, video, etc. Partner closely with the Sales team to share knowledge of what messages are resonating with particular audiences, and modify campaigns based on new learnings. Analyze campaign performance, identify trends, and create opportunities for improvement. Institute rigorous test-and-learn methodology to achieve desired results.

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