Head of Marketing
Greater Boston Area
1 week ago
Develop the company's demand generation strategy. Work closely with sales leadership to align this into a unified plan for the organization's growth.
Set and own targets for MQLs, lead quality, ROAS, CAC, etc. Continually refine marketing tactics and strategies to optimize these numbers.
Build out our channel marketing program, helping our distributors grow while accurately representing our product and our brand, arrange co-marketing opportunities, etc.
Manage corporate communications and public relations.
Own copy and content generation, from Adwords to case studies to video ads. Work throughout the organization to ensure the right materials are fully adopted.
Design and implement the content roadmap for the full journey of our users, customers, and partners. Collaborate with design and product leadership to ensure that the look & feel of marketing collateral is consistent with our suite of products.
Maintain a tight feedback loop between sales & marketing to optimize lead generation campaigns, share lessons learned, and identify opportunities for faster growth.
Oversee strategy and metrics for brand awareness.
Actively participate in leadership team meetings and contribute to cross-functional strategy.