Reporting Analyst III (DiPLA)
Peapod Digital Labs
Greater Boston Area
6 days ago
Creates post-campaign analysis (response and redemption rates, incremental lift, ROI) including future recommendations for audience selections and offer targeting.
Provides strategic insight based on existing data sources and contributes to conversations regarding future data enrichment (i.e. data appends, new mover lists, etc.). - Collaborates with 3rd party vendor to design customer behavioral models that guide audience development, support campaign offer targeting and forecast campaign impact. - Supports the brands in the execution of valid test/control methodologies and audience selection criteria as needed.
Develops and publishes re-usable reporting templates to be leveraged across Delhaize America.
Conducts quarterly user training on reporting application.
Designs, develops and delivers timely and error-free reports on a regular and ad hoc basis as needed.
Identifies customer behavioral trends as it relates to offer treatments, marketing creative and timing to offer proactive recommendations in support of sales goals.
Works closely within a team environment to incorporate collaborative business plans utilizing both internal and external data partners.