15 hours ago
Define, develop, implement, and lead yield management in CarGurus Advertising & Digital Marketing, by optimizing pricing and advertising inventory via enhanced intelligence and controls.
Implement improved intelligence and controls for pricing and inventory management in CarGurus’ Display Advertising business.
Partner closely with stakeholders in Product, Sales, Operations, and Business Ops.
Recommend short and long-term inventory strategy to Senior Management.
Make pricing and discount recommendations based on sell-through, product / targeting mix, and performance.
Optimize pricing strategies working closely with the Programmatic and Ad Operations teams to generate improved yield for CarGurus properties, rate approval, ad stack optimization, delivery prioritization, and ad tech developments.
Oversee the weekly revenue reporting requirements as it relates to CarGurus Advertising & Digital Marketing.